Overview
About Built Custom Burgers
Built Custom Burgers is an international burger restaurant designed to be “the fast-casual version of The Counter,” Built Custom Burgers is a place people can go to create burgers the way they like. The burgers are designed by (and for) you, from picking your meat and sauce to choosing your toppings and bun.
Built Custom Burgers has taken the possibilities of personalized burgers and turned it into a process with six steps. One of these options includes a burger in a bowl instead of the traditional sandwich-style on a bun. Built Custom Burgers believes it is as unique as its custom burgers are.
The company was founded in 2013 and began franchising the following year. Since then, Build Custom Burgers has opened several locations around the world.
Why You May Want To Start a Built Custom Burgers Franchise
Franchisees who enjoy innovation might find Built Custom Burgers to be a good franchise option. Franchisees should be dedicated and strive for excellence, working to meet the needs of employees and customers so that everyone can enjoy brand success. Other valuable attributes for franchisees to have include integrity, decisiveness, and a good work ethic. Leadership skills are also important, as more than 15 employees are required to operate a Built Custom Burgers franchise.
A typical franchise agreement runs for ten years. Franchisees may be allowed to renew their agreement if they meet the Built Custom Burgers requirements. Tasks franchisees could find themselves working on include hiring employees, selecting a building site, and overseeing marketing.
What Might Make a Built Custom Burgers Franchise a Good Choice?
To be part of the Built Custom Burgers franchise team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements.
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Built Custom Burgers franchising team questions.
How To Open a Built Custom Burgers Franchise
Franchisees aren’t left alone after they sign on for a Built Custom Burgers franchise. The franchisor offers several days of classroom training and a few weeks of on-the-job training. Built Custom Burgers also provides help with lease negotiations and grand opening operations. Franchisees also receive proprietary software, safety and security procedures, field operations, and marketing help. Marketing help comes in many forms, from a loyalty program and app to marketing.
As you decide if opening a Built Custom Burgers franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Built Custom Burgers franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.
Investment Details
Available Territories
Franchising opportunities available in the following regions
Training & Support Programs
Comprehensive training and ongoing support to help you succeed
Training
Ongoing Support
Operations & Requirements
Key operational details and requirements for running this franchise
Ranking History
Built Custom Burgers performance in the Franchise rankings over recent years
Similar Franchises
Sign Up for Our Franchise Newsletter
Stay up to date on the latest news and trends affecting the franchise industry.
Related Franchise Content
Catch up on the latest franchise news, trends, and more.
What Smart Franchise Buyers Know Before They Ever Step Into Confirmation Day
With such a big decision on the line, you must be prepared to walk in to make the best possible decision for your future.
What Two Adopted Puppies Taught Me About Breaking Through the Noise
One simple shift — from building a booth to creating a real emotional moment — turned passing foot traffic into meaningful conversations and lasting brand connections.
Beware the Timing Trap — Is There Ever a Right Time to Start a Franchise?
Waiting for the "right" time to start a franchise often delays action, when success depends more on preparation and execution than perfect timing.
How to Balance Passion and Practicality When Exploring a Business Opportunity
Passion can work for or against you in a business model. Your goal? Make it work for you.
The Biggest Mistake Franchises Make With Their SEO Strategy — and How to Get Real Results in 2026
I've scaled SEO across dozens of locations. Here are the systems that franchise brands need to win in 2026.
This Simple Blueprint Can Help You Sell More Franchises
If you're struggling to sell, it may be time to stop and take a hard look at whether you have all the pieces in place.