- 2023 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$432K - $698K
- Units as of 2020
39 17% over 3 years
Popularly known as Cal Tort, California Tortilla offers Mexican food services California style. The company may be known as unique, casual, and fast. California Tortilla also often directs their focus on one thing, quality.
California Tortilla was first opened in Bethesda, Maryland, in August of 1995 by business partners Alan Cohen and Pam Felix. California Tortilla began franchising in 2003 and now has over 30 units spread across the United States. California Tortilla headquarters is located in Potomac, Maryland.
Why You May Want to Start a California Tortilla Franchise
As a franchisee with California Tortilla, you will be a beneficiary of the guidance provided by franchise advisors from California Tortilla. These are experts who will help you with your management queries and offer advice where necessary. This service will be provided for free from the start of the business operations until you can efficiently run the business without any problem.
You may also benefit from the exclusive territory offered to each California Tortilla franchisee. The exclusive territory means this means that no California Tortilla franchisee will be allowed to operate in your region once you begin offering your customers service. The minimum number of employees required to run this franchise efficiently is in the mid-teens. California Tortilla provides training sessions and support before you begin offering your services to the consumers. A franchisee must attend on-the-job training lasting more than 100 hours and classroom training accumulating to several dozen hours.
What Might Make a California Tortilla Franchise a Good Choice?
To be part of the California Tortilla franchise team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. A typical franchise agreement runs for ten years. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
A franchisee will benefit from the ongoing support offered, including a toll-free line, online support, lease negotiation, site selection, franchisee intranet platform, proprietary software, field operations, security and safety procedures, newsletter, grand opening, meetings, and conventions. Marketing support may include website development, ad templates, email marketing, regional advertising, social media operations, loyalty program app, and search engine optimization.
How To Open a California Tortilla Franchise
As you decide if opening a California Tortilla location is the right decision for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a California Tortilla franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the California Tortilla franchising team questions.
Before long, after completing all the necessary steps and having the franchisor sign off, you may find yourself as the newest California Tortilla franchisee.
About California Tortilla
- Related Categories
- Mexican Food
- Robert Phillips, President & CEO
- Corporate Address
7825 Tuckerman Ln., #214
Potomac, MD 20854
- Franchising Since
- 2003 (2023-2003 years)
- # of employees at HQ
- # of Units
- 39 (as of 2020)
Information for Franchisees
Here's what you need to know if you're interested in opening a California Tortilla franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $431,700 - $697,500
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- California Tortilla has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 163 hours
- Classroom Training
- 37 hours
- Ongoing Support
NewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Ad TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like California Tortilla? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where California Tortilla landed on this year's Franchise 500 Ranking versus previous years.
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