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Franchise 500 2023
2023 Franchise 500 Rank
#350 Ranked #358 last year
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Initial investment
$92K - $252K
Units as of 2023
214 Decrease 7% over 3 years

Dale Carnegie Training first started as a workplace and ethics training business designed to improve professionalism. It was founded in 1912 by its namesake Dale Carnegie, well before the birth of modern-day technology. However, it has metamorphosed into something more. The brand began franchising in 2000.

The Dale Carnegie franchise aims to help individuals become the best version of themselves by improving the way they communicate, act as leaders, stay creative, collaborate, and perform in teams. The company’s methods, ideas, and general knowledge are continuously evolving to reflect the changing times.

The programs are accessible in more than thirty-five foreign languages, and Carnegie’s famous book How to Win Friends and Influence People plays an essential role in pushing the firm forward in the training industry. The principles taught in the book are used to improve various organizations and the lives of people.

Why You May Want to Start a Dale Carnegie Franchise

The Dale Carnegie franchise is in more than 85 countries around the world.. In the U.S. alone, nearly 100 Dale Carnegie franchises are in operation. Depending on the culture, different training approaches are adopted to meet local needs. 

When you franchise with Dale Carnegie, you may get over 100 hours of training and in-house development before you can start working as a Dale Carnegie trainer. Highly qualified coaches will train you and your team to be successful in assisting your customers..

The Dale Carnegie franchise uses an approach called "coaching at the moment." You will learn how to identify and stop habits that lead to poor performance. While you are being trained to teach these techniques, you will also get the opportunity to apply these same methods to your work. This method may take your franchise to greater heights, as you will be reevaluating yourself and improving what you have. 

What Might Make a Dale Carnegie Franchise a Good Choice?

To invest in the Dale Carnegie franchise, you will need to pay a franchise fee to the company and also be prepared for other startup costs. It would be wise to speak with your financial planner and lawyer when reviewing your decision to franchise with Dale Carnegie. When deciding whether you wish to franchise with Dale Carnegie, know that many businesses, small and large, may benefit from the services offered by a Dale Carnegie franchise.

The Dale Carnegie Training franchise has been ranked in Entrepreneur’s Franchise 500 for several consecutive years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

How to Start a Dale Carnegie Franchise

An ideal Dale Carnegie franchisee has strong people skills, is business savvy, and is willing to follow the set Dale Carnegie methods. 

As a franchisee, you may receive training via the Dale Carnegie Partner Academy. After the initial onboarding training, you may also receive support and guidance for the first two years of your operations. There is also ample support through digital marketing to boost your clientele as much as possible.

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Company Overview

About Dale Carnegie

Industry Business Services
Related Categories Business Training Programs
Founded 1912
Parent Company Dale Carnegie & Associates
Leadership Joe Hart, CEO
Corporate Address 780 Third Ave.
New York, NY 10017
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 2000 (23 years)
# of employees at HQ 70
Where seeking

This company is offering new franchisees throughout the US.

This company is offering new franchisees worldwide.

# of Units 214 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Dale Carnegie franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$20,000 - $65,000
Initial Investment Information Circle
$92,000 - $252,000
Net Worth Requirement Information Circle
$500,000 - $1,000,000
Cash Requirement Information Circle
$150,000 - $500,000
Veteran Incentives Information Circle
50% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training 169 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Dale Carnegie landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022