Deka Lash logo
Eyelash extensions and lifts, brow services, skin care

Investment

$285,900

Initial Franchise Fee

$59,900

Units

120

Growth Rate

-4%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Personal-Care Businesses
Founded 2012
Franchising Since 2016
Parent Company DL Brands LLC
Leadership Jennifer Blair, Founder & CEO
# of Employees at HQ 25

Units and Growth Chart

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About Deka Lash

Ever wanted thick, long eyelashes? If you constantly wish that the lash of your dreams was on speed dial, it might be a sign for you to open your own with the Deka Lash franchise.

Deka Lash has been disrupting the lash industry since 2012, as founder Jennifer Blair focused on making eyelash extension services more accessible. Since beginning to franchise in 2016, business has expanded as the beauty industry has grown in popularity. What started as a single location in Pennsylvania is now a leading provider of lash and brow services, spread out over 130-plus locations across the United States and Canada. 

Why You May Want to Start a Deka Lash Franchise

If you are looking for a company in the beauty industry with which to become a franchisee, Deka Lash offers a reassuring option. They train not only the franchisees, but also your employees. Deka Lash also carries proprietary products, smells, sounds, furniture, and fixtures, making each lash studio a unique experience for any client. 

In fact, all of its services are based on what their actual clients desire. How are they doing it? Simple—they have the belief that all beauty services should be available to everyone, not just high-end clients. Their lashes allow clients to make a statement and build personal confidence.

What Might Make Deka Lash a Good Choice?

Support for franchisees is a continual commitment from Deka Lash. Not only will the corporate team guide you through the initial process, but they will support you with tips and training for marketing, employee training, and operations. They are there to support you in your franchise and make sure everything is run efficiently.

The price to open a Deka Lash franchise can vary somewhat depending on a few factors, mainly the location and footprint size you choose. Deka Lash has partnered with several different financial institutions so they can find the right financing for you and your franchise. These third-party financers can help you cover the franchise fee, startup costs, equipment finance, inventory finance, and payroll of your franchise.

However, that is not to say you shouldn't be prepared for an initial franchise fee and the cost of startup supplies, computers, and hardware. These costs are unlikely to change based on the location and design of your store. 

How Can I Start the Process of Owning a Deka Lash Franchise?

If you want to get started in a Deka Lash franchise, your first step is to plan out a potential location. This is especially important since your studio should be convenient for the everyday client.  During the onboarding process, you'll be able to chat with a representative who can answer all of your questions and begin the process of securing financing and site selection.

If you're ready to own your own Deka Lash franchise and begin building confidence with your favorite clientele, don't wait. You're just a few months away from holding the keys to your custom lash studio.

Investment Details

Initial Franchise Fee $59,900
Initial Investment $285,900 - $460,850
Cash Requirement
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Royalty Fee
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Ad Royalty Fee
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Term of Agreement
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Is Franchise Term Renewable?
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Financing
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Available Territories

Franchising opportunities available in the following regions

United States

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Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
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Classroom Training
NIA

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Franchisee Intranet Platform

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Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
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Can this franchise be run from home/mobile unit?
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Can this franchise be run part time?
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# of employees required to run
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Are exclusive territories available?
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Veterans program
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Ranking History

Deka Lash performance in the Franchise rankings over recent years

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022