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Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$46K - $67K
Units as of 2022
10 Increase 900.0% over 3 years

At home or in business settings, landscaping is a task that takes up time, money, and effort. Monster Grass is a brand that is attempting to revolutionize lawns with synthetic grass that looks like real grass but needs no mowing, watering, or fertilizing.

Founded in 2012, Monster Grass believes it has built a great reputation of providing clients with environmentally friendly solutions for spaces. Armed with an attitude that no job is too big or small for them, Monster Grass may have become a friendly monster to the landscaping industry.

Monster Grass' variety of turf options and a readiness to make installations at the earliest convenience could make it a reliable brand for clientele seeking artificial landscape.

Since beginning to franchise in 2020, Monster Grass has opened several locations in the United States. It is actively seeking to expand its reach even further, potentially worldwide.

Why You May Want To Start a Monster Grass Franchise

Monster Grass operates as a full-service turf company, which means that they both distribute and provide installations for clients. The company values quality and care as the foundations of its customer care philosophy.

Franchisees typically don't need a background in landscaping, but the ability to appreciate solutions that eliminate imperfections is a necessity. Franchisees looking to diversify their portfolio who are confident in meeting customer needs may be well-suited to the Monster Grass franchise.

What Might Make a Monster Grass Franchise a Good Choice?

Changing climate conditions and increasing costs of living may have forced people to seek alternative money-smart solutions. Monster Grass believes that it's time for people to embrace turf alternatives that do not utilize harmful weed killers, watering, and noisy mowing. As an environmentally conscious franchise, Monster Grass may be in a position for success. 

Monster Grass likes to emphasize the value that affordable and durable turf products may create for customers. As a franchisee, you should expect to perform space inspections and carry out installations to match customer preferences. Of course, the company also allows absentee ownership, so you may get all the help you need to operate a unit.

To be part of the Monster Grass team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. 

How To Open a Monster Grass Franchise

Monster Grass understands how difficult the franchising process can seem at first. To accommodate the needs of all franchisees, Monster Grass is prepared to teach you all you need to know about the industry, installations, and procurement processes. 

As you decide if opening a Monster Grass franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Monster Grass franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

After completing the initial steps of applying for a Monster Grass franchise, you should compile a set of questions as you move forward with an initial phone call and attend a company discovery day.

Find Your Perfect Franchise

Company Overview

About Monster Grass

Industry Home Improvement
Related Categories Miscellaneous Home-Improvement Businesses, Lawn & Tree Care
Founded 2012
Parent Company Monster Grass and Turf LLC
Leadership Fermin Bergouignan, CEO/Founder
Corporate Address 7873 Bird Rd.
Miami, FL 33155
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 2020 (4 years)
# of employees at HQ 30
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises worldwide.

# of Units 10 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a Monster Grass franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$24,900
Initial Investment Information Circle
$46,090 - $66,900
Veteran Incentives Information Circle
$7,500 off franchise fee
Royalty Fee Information Circle
3%
Ad Royalty Fee Information Circle
2%
Term of Agreement Information Circle
5 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing Monster Grass offers in-house financing to cover the following: franchise fee
Third Party Financing Monster Grass has relationships with third-party sources which offer financing to cover the following: franchise fee

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 40 hours
Classroom Training 40 hours
Ongoing Support
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Site Selection
Marketing Support
Regional Advertising
Social Media
SEO
Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Yes
Can this franchise be run part time? Information Circle
Yes
# of employees required to run 4-10
Are exclusive territories available? Information Circle
Yes
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Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022