
Monster Grass
Synthetic grass/artificial turf- 2023 Franchise 500 Rank
-
N/R Not ranked last year
- Initial investment
-
$46K - $67K
- Units as of 2022
-
10 900.0% over 3 years
At home or in business settings, landscaping is a task that takes up time, money, and effort. Monster Grass is a brand that is attempting to revolutionize lawns with synthetic grass that looks like real grass but needs no mowing, watering, or fertilizing.
Founded in 2012, Monster Grass believes it has built a great reputation of providing clients with environmentally friendly solutions for spaces. Armed with an attitude that no job is too big or small for them, Monster Grass may have become a friendly monster to the landscaping industry.
Monster Grass' variety of turf options and a readiness to make installations at the earliest convenience could make it a reliable brand for clientele seeking artificial landscape.
Since beginning to franchise in 2020, Monster Grass has opened several locations in the United States. It is actively seeking to expand its reach even further, potentially worldwide.
Why You May Want To Start a Monster Grass Franchise
Monster Grass operates as a full-service turf company, which means that they both distribute and provide installations for clients. The company values quality and care as the foundations of its customer care philosophy.
Franchisees typically don't need a background in landscaping, but the ability to appreciate solutions that eliminate imperfections is a necessity. Franchisees looking to diversify their portfolio who are confident in meeting customer needs may be well-suited to the Monster Grass franchise.
What Might Make a Monster Grass Franchise a Good Choice?
Changing climate conditions and increasing costs of living may have forced people to seek alternative money-smart solutions. Monster Grass believes that it's time for people to embrace turf alternatives that do not utilize harmful weed killers, watering, and noisy mowing. As an environmentally conscious franchise, Monster Grass may be in a position for success.
Monster Grass likes to emphasize the value that affordable and durable turf products may create for customers. As a franchisee, you should expect to perform space inspections and carry out installations to match customer preferences. Of course, the company also allows absentee ownership, so you may get all the help you need to operate a unit.
To be part of the Monster Grass team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees.
How To Open a Monster Grass Franchise
Monster Grass understands how difficult the franchising process can seem at first. To accommodate the needs of all franchisees, Monster Grass is prepared to teach you all you need to know about the industry, installations, and procurement processes.
As you decide if opening a Monster Grass franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Monster Grass franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.
After completing the initial steps of applying for a Monster Grass franchise, you should compile a set of questions as you move forward with an initial phone call and attend a company discovery day.
Company Overview
About Monster Grass
Industry | Home Improvement |
---|---|
Related Categories | Miscellaneous Home-Improvement Businesses, Lawn & Tree Care |
Founded | 2012 |
Parent Company | Monster Grass and Turf LLC |
Leadership | Fermin Bergouignan, CEO/Founder |
Corporate Address |
7873 Bird Rd. Miami, FL 33155 |
Social | Facebook, Twitter, LinkedIn, Instagram, YouTube |
Business Overview
Franchising Since | 2020 (3 years) |
---|---|
# of employees at HQ | 30 |
Where seeking |
This company is offering new franchisees throughout the US. This company is offering new franchisees worldwide. |
# of Units | 10 (as of 2022) |
|
Information for Franchisees
Here's what you need to know if you're interested in opening a Monster Grass franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
Initial Franchise Fee
|
$24,900 |
---|---|
Initial Investment
|
$46,090 - $66,900 |
Veteran Incentives
|
$7,500 off franchise fee |
Royalty Fee
|
3% |
Ad Royalty Fee
|
2% |
Term of Agreement
|
5 years |
Is franchise term renewable? | Yes |
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
In-House Financing | Monster Grass offers in-house financing to cover the following: franchise fee |
---|---|
Third Party Financing | Monster Grass has relationships with third-party sources which offer financing to cover the following: franchise fee |
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
On-The-Job Training | 40 hours |
---|---|
Classroom Training | 40 hours |
Ongoing Support |
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Site Selection
|
Marketing Support |
Regional Advertising
Social Media
SEO
Email Marketing
|
Operations
Additional details about running this franchise.
Is absentee ownership allowed? | No |
---|---|
Can this franchise be run from home/mobile unit?
|
Yes |
Can this franchise be run part time?
|
Yes |
# of employees required to run | 4-10 |
Are exclusive territories available?
|
Yes |
Interested in ownership opportunities like Monster Grass? Request a free consultation with a Franchise Advisor now.
Additional Rankings
Curious to know where Monster Grass ranked on other franchise lists? Find out below.
Sign Up for Our Franchise Newsletter
Stay up to date on the latest news and trends affecting the franchise industry.
Related Franchises
Are you eager to see what else is out there? Browse franchises that are similar to Monster Grass.

Conserva Irrigation
- description
- Irrigation repair, maintenance, installation, and efficiency upgrades
Related Franchise Content
Catch up on the latest franchise news, trends, and more.
Franchise Legalese Defined — A Deep Dive Into Franchising Definitions
Before you can decide if you should franchise, find out exactly what you're getting yourself into.
Opening a New McDonald's Franchise Will Be More Expensive in 2024
Starting January 1, franchise royalty fees will rise from 4% to 5% for new locations in the U.S. and Canada.
Your Ultimate Research Guide to the Crucial Steps Before Buying a Franchise
If you're thinking about becoming a franchisee, find out what you're getting yourself into by reviewing this quick guide.
If You Want to Join a Franchise That Is Truly Diverse, These Are the Top 100 to Consider
These franchises are putting their money where their mouth is when it comes to inclusivity.
These Are the Top Companies That Support Franchises in 2023
From banking to marketing to event planning, find out who to hire to help your business thrive.
Would You Turn Your Small Business Into a Franchise? Here's Why Everyone From Hardware Stores to Hot Dog Shops Are Doing It.
When you've put your blood, sweat and tears into building an independent business, it's hard to know if converting to franchise is selling out, or buying into something better. We talked to business owners across industries about how they made the decision, and to franchisors on why they're pursuing the conversion strategy.