PrimoHoagies

The Primo Difference

With the sandwich market expected to increase by $1.69 billion from 2020 to 2025,* the time is right to invest in a sandwich brand.

With so many options in the market today, what sets PrimoHoagies apart? We call it the Primo Difference.

PrimoHoagies was founded in South Philadelphia in 1992, using family recipes and only the freshest ingredients to make our unique hoagies and other sandwiches and menu items. Today, that commitment continues throughout the brand’s nearly 100 locations where the highest quality Thumann’s gourmet meats and cheeses served on award-winning seeded bread turn our customers into loyal fans.

Recipe for Success

As PrimoHoagies has grown through franchise ownership, we have steadily bolstered our resources to enable local owners to seamlessly establish a high-traffic neighborhood destination. Technology innovations work to simplify the customer experience, while our long-term vendor partnerships secure uninterrupted delivery of our trademark fresh ingredients and dependable equipment. We have invested in a strong leadership team with expertise in operations, training, real estate and marketing who provide you with the support you need to focus on driving sales and maximizing profitability.

The PrimoHoagies corporate team works with franchisees in the following specific areas to achieve success:

• Site selection – we'll assist you in finding a Primo location!
• Finance – SBA approved and third-party financing available
• Construction – guiding the process from blueprint to grand opening
• Training – we’re ready to show you the ropes!
• Equipment – leverage our partnerships with the finest manufacturers
• Vendors – quality products and top-notch service through trusted relationships
• Marketing – advertising, design, and other services at your fingertips
• Support – whatever you need, your Primo family is here to help

We’re on a Roll!

Working hand in hand with our franchisees, we have achieved double-digit sales growth year over year over the past three years. We expect to debut our 100th location by the end of 2022, with plans for 150 open stores by the end of 2023 – a milestone that places PrimoHoagies among the only 16% of U.S. franchises with more than 100 units.

We are thrilled to have signed agreements for our first stores in the states of Colorado, Louisiana, Michigan, New York and Texas, as well as continued expansion throughout states where we have a current presence, including Pennsylvania, Delaware, Florida, Maryland, New Jersey, North Carolina, and South Carolina. With these deals in place, PrimoHoagies is well on its way to achieving its five-year goal to develop 300 to 350 new locations.

PrimoCares About the Community

PrimoHoagies is committed to giving back to the communities it serves through PrimoCares, our charitable organization founded close to 10 years ago. Each year, we hold an annual holiday toy drive where customers are asked to round up their purchase to the nearest dollar. The donations made on Halloween weekend, the busiest sales weekend of the year, are matched by PrimoHoagies and the total funds at the end of the campaign are used to purchase gifts on each child’s holiday wish list. This year, PrimoCares also launched a new “Season of Giving Giveaway” where the company donates $1,000 each week to a family in need during the holiday season.

Don’t just take it from us – hear what our franchisees have to say!

“I fell in love with the quality of the Primo sandwich so much that I had to bring the Primo Difference into my community in Hammonton, NJ.” - John Perrotta, Franchisee

“I’ve been a franchisee for 15 years now and Primo is still the best in its class! I dare anyone to find a superior hoagie.” – Judy Chong, Franchisee

Ready to join us?

No restaurant experience is required to become a PrimoHoagies franchisee – we’re ready and excited to help motivated entrepreneurs achieve their dreams of business ownership through our proven business model!

By the numbers:

Franchise fee: $15,000-$40,000

Royalty: 6% advertising fee + 2.5%

Store Size: 1,500-2,000 square feet

Investment Range: $246,350-$612,663

*Source: Technavio Report: Sandwiches Market by Product, Fillings, and Geography - Forecast and Analysis 2021-2025