FREE Franchise Guide!
Franchise 500 2023
2023 Franchise 500 Rank
N/R Ranked #472 last year
See the Full List
Initial investment
$102K - $147K
Units as of 2023
211 Decrease 16% over 3 years

David Sandler, the pioneer of the Sandler Selling System, started Sandler Training in 1967 as an experimental sales training program. After perfecting his sales system, he decided to take it to the corporate level. Sandler expanded his professional service by launching the first Sandler Training franchise in 1983. Today, Sandler Training has offices globally, teaching sales, leadership, and customer care in over 25 languages.

Why You May Want to Start a Sandler Training Franchise

David Sandler wanted to do things differently, and Sandler Training expects prospective franchisees to want to do the same. Franchisees should be ready to leave the "corporate rate race" and be passionate about taking control of their income and future. Franchisees with a sales and management background, a business mindset, and a love for teaching may find Sandler Training a satisfactory experience. 

Though a franchisee may experience more professional freedom with Sandler Training, they have the structure of the Sandler sales system to keep them grounded. An ideal franchisee can slip into this sales system to train and mentor groups of people. And while you're instructing others, you may learn invaluable sales skills yourself.

As you continue your career with Sandler Training, there may be opportunities for you to attend conferences, weekly teleconference calls, and browse Sandler Training's Learning Management System. You'll also receive marketing support and a dedicated business coach as you operate your business. 

What Might Make Sandler Training a Good Choice?

Sandler Training takes a unique approach to sales. The Sandler Training sales system emphasizes reinforcement training and the three critical stages of making a sale: building and maintaining a relationship with a prospective client, qualifying for a sales opportunity, and closing the deal. This unique approach is what may give franchisees a competitive edge.

This unique method is not limited to sales—Sandler Training takes a special approach to almost all of their revenue streams. A franchisee undergoes dozens of hours of classroom training to learn these systems. Sandler Training's end goal is to give you the knowledge to coach clients in sales systems, management, and other critical business roles.

Franchisees start by offering a public sales course in Sales Mastery for small to mid-sized sales organizations. This may lead to private training at a client's office and, ultimately, a business consultant opportunity.

How to Open a Sandler Training Franchise

With a relatively quick launch time and the fact that you are the only employee needed to open a Sandler Training franchise, you may find that getting started is simply a matter of training and networking. 

Potential franchisees should make sure you are financially ready before starting a Sandler Training. To your advantage, you don't need an office space right away. You have six months to secure a location. This space needs to be large enough for you to hold public training—something to consider when looking into sites and outfitting your office.

If the company approves you for a franchise, you'll go through training. The company will assign you a territory, and just like that, you'll be a Sandler Training franchisee.

Find Your Perfect Franchise

Company Overview

About Sandler

Industry Business Services
Related Categories Business Training Programs
Founded 1967
Leadership David Mattson, President & CEO
Corporate Address 300 Red Brook Blvd., #10
Owings Mills, MD 21117
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 1983 (40 years)
# of employees at HQ 64
Where seeking

This company is offering new franchisees throughout the US.

This company is offering new franchisees worldwide.

# of Units 211 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Sandler franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$101,825 - $147,100
Net Worth Requirement Information Circle
Cash Requirement Information Circle
$100,000 - $150,000
Veteran Incentives Information Circle
$10,000 off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
5 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training 60+ hours
Ongoing Support
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 1
Are exclusive territories available? Information Circle
Take our quick quiz to find your ideal franchise

Franchise 500 Ranking History

Compare where Sandler landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Sandler ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to Sandler.


Signs, graphics

OLO Builders

New home construction

Spherion Staffing

Staffing, recruitment, and employment-related services


Environmentally friendly residential cleaning

Related Franchise Content

Catch up on the latest franchise news, trends, and more.


These Franchises Are Big-Time Earners Right Now, and They're Fun!

From yummy beverages and meal delivery kits to sports and science, these are the hottest franchise categories.


He Used To Train Horses. Now His Business Does $11 Million In Annual Revenue.

To become Floor Coverings International top franchisee, Jeffrey Bell had to learn to delegate.


The New Joint Employer Rule Will Crush Franchising As We Know It. Here's What You Can Do to Protect Your Business.

Here's how the NLRB's new Joint Employer Rule redefines the franchisor-franchisee relationship and will alter the $825 billion franchising landscape.


She Was Afraid of Her Company Becoming the 'McDonald's of Mental Healthcare' Until She Realized This

Erin Pash discovered that franchising offered the best of both worlds for therapy practices.


He Opened a Pizza Restaurant to Serve the Native American Community. It Was So Successful He's Opening 20 More.

Dennis Johnson thought that Bemidji, Minnesota needed a place for the surrounding tribes to work, and hang out. He was right.


These Are the 10 Hottest Franchise Categories For 2024

Based on the trends, we're predicting which categories will be all the rage in 2024. Check out the list.

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022