Start a Scenthound Franchise in 2025

2025 Franchise 500 Rank: #321 Not ranked last year

Initial investment: $319K - $500K

Units as of 2024: 102 684.6% over 3 years

Scenthound boasts years of experience in the dog grooming business. Operations started in 2005 when the founders, Jessica and Tim Vogel, opened a mobile grooming business. In 2015, Scenthound became what it is today. Since beginning to franchise in 2018, Scenthound has opened multiple locations throughout the United States.

The "scent" in Scenthound stands for skin, coat, ears, nails, and teeth. These nouns reflect the full grooming service that a Scenthound franchise is expected to offer its customers.

Why You May Want To Start a Scenthound Franchise

A Scenthound franchisee should be a dog lover who is committed to their well-being. Potential franchisees should be motivated leaders who can build a dedicated team and make their center (charmingly referred to as a Scenter!) a focal point for the dog lovers in their community.

Scenthound franchisees are responsible for running a sound business and establishing a solid place in the local community. Franchisees should be friendly and outgoing. Multi-unit franchises are offered with single-unit availability in some areas.

Opening a Scenthound franchise may offer a more predictable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry.

What Might Make a Scenthound Franchise a Good Choice?

Scenthound implements what it believes to be a simple but effective scheme for ensuring customer loyalty. Customers can opt to become members by choosing a membership plan best suited to their budget. The dogs are expected to get to know its groomer to help make both dog and owner feel more comfortable. Scenthound cares about dogs and commits to offering top-quality grooming. Scenthound also concentrates on the dog's general well-being and guides owners on how to keep their pets healthy and fit.

To be part of the Scenthound team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How To Open a Scenthound Franchise

You should dig around a little before you apply for a Scenthound franchise. Make sure that there is a market for this service in your area. Dog care may be a successful business, but you might find that there is a lot of competition. While a Scenthound ‘scenter’ does not necessarily occupy a lot of space, you should ensure that it is located conveniently for increased foot traffic.

Scenthound prides itself on the comprehensive support that it offers its franchisees. This support covers all aspects of the business, and the franchisee may always find help when needed, whether it be their first day as a franchisee or their 1,000th.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Scenthound franchising team questions.

Company Overview

About Scenthound

Industry	Pets
Related Categories	Pet Grooming, Miscellaneous Pet Businesses, Pet Care
Founded	2015
Parent Company	Scenthound Holdings LLC
Leadership	Tim Vogel, CEO & Cofounder
Corporate Address	1070 E. Indiantown Rd., #300 Jupiter, FL 33477
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok

Business Overview

Franchising Since	2018 (7 years)
# of employees at HQ	30
Where seeking	This company is offering new franchises in the following US states: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming
# of Units	102 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Scenthound franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$49,900
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$318,684 - $499,969
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$500,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$150,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	$5,000 off first-unit franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	1.5%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Scenthound has relationships with third-party sources which offer financing to cover the following: startup costs

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	46 hours
Classroom Training	26 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	5
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes