- 2023 Franchise 500 Rank
#386 Ranked #149 last year
- Initial investment
$181K - $310K
- Units as of 2022
1,610 21% over 3 years
With franchises in nearly all of the states in the U.S., SmartStyle hair salon offers full-service hair care salons with locations in Walmart stores.
SmartStyle is owned by Regis Corporation, which was founded in 1922 by Paul and Florence Kunin. The couple opened the Kunin Beauty Salon, which expanded into a chain of salons located in department stores.
SmartStyle was founded in 1996 and began offering franchises in 2016. The Regis Corporation continues to expand SmartStyle in Walmart locations across the United States. There are over 1,000 SmartStyle franchises located throughout the U.S., to go along with over 50 in Canada. There are also hundreds of corporate-owned SmartStyle locations.
Why You May Want to Start a SmartStyle Franchise
Each SmartStyle salon offers various hairstyling services, including haircuts, styling, coloring, conditioning, perms, waxing, and relaxing services for both men and women. All SmartStyle franchise locations are staffed with trained, professional hairstylists, with salon services offered at competitive prices.
SmartStyle franchise salons are located in Walmart stores, which means the stores may be highly trafficked and well-known to others. A SmartStyle salon may be relevant in any community and economic climate because there is typically a need for professional hair care and styling. Professional hair care is an industry that resists technological obsolescence and outsourcing because hair treatments can only be done in-person.
What Might Make a SmartStyle Franchise a Good Choice?
SmartStyle has been ranked in Entrepreneur's Franchise 500 several times in the past few years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.
To be part of the SmartStyle franchise team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising fees and royalty fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
Opening a SmartStyle franchise may offer a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.
How To Open a SmartStyle Franchise
As you decide if opening a SmartStyle franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a SmartStyle franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the SmartStyle franchising team questions.
Once awarded a franchise, franchisees are given multiple hours of classroom training. The company also assists with marketing, site selection, and field operations.
It may be a good idea to speak with an attorney or financial advisor to ensure that you have the necessary financial resources to own and operate a SmartStyle franchise.
- Personal-Care Businesses
- Related Categories
- Hair Care, Salon & Spa Services
- Parent Company
- Matt Doctor, CEO
- Corporate Address
3701 Wayzata Blvd., #500
Minneapolis, MN 55416
- Franchising Since
- 2016 (2023-2016 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees throughout the US.
This company is offering new franchisees in the following international regions: Canada
- # of Units
- 1,610 (as of 2022)
Information for Franchisees
Here's what you need to know if you're interested in opening a SmartStyle franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $180,966 - $309,558
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
- $1,000,000 - $1,200,000
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
- $150,000 - $250,000
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- $2,500 rebate on first-store franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- Term of master lease
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- SmartStyle has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- Classroom Training
- 24 hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField Operations
- Marketing Support
Ad TemplatesNational MediaRegional AdvertisingSocial Media
Additional details about running this franchise.
- Is absentee ownership allowed?
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like SmartStyle? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where SmartStyle landed on this year's Franchise 500 Ranking versus previous years.
Curious to know where SmartStyle ranked on other franchise lists? Find out below.
Are you eager to see what else is out there? Browse franchises that are similar to SmartStyle.
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