Start a Studio 6 Franchise in 2024

2024 Franchise 500 Rank: #190 Ranked #259 last year

Initial investment: $197K - $9.2M

Units as of 2024: 257 64.7% over 3 years

The Studio 6 franchise is an extension of the Motel 6 business. Motel 6 was founded in 1962, but the first Studio 6 opened its doors in El Paso, Texas in 1998 after a Motel 6 was renovated. Studio 6 offers customers a less expensive alternative for extended-stay situations. The rooms have work areas and kitchenettes in addition to sleeping arrangements.

Studio 6 has over 120 locations across the United States. The hotel company is working on making Studio 6 an international franchise.

Why You May Want to Start a Studio 6 Franchise

As a franchisee of Studio 6, you are not expected to be there every minute to operate the business. You can appoint someone to manage the location while you work at other locations or pursue other interests. Absentee ownership, then, is something that franchisees are allowed to pursue with Studio 6.

Studio 6 is dedicated to helping military veterans find employment, protecting against human trafficking, engaging with the community, and fostering a diverse workplace where all feel welcome. The franchise extends great efforts to make sure all of these goals are accomplished at each location.

What Might Make Studio 6 a Good Choice?

To be part of the Studio 6 team, you should make sure you’re financially ready for an initial investment that will include a franchise fee and other potential startup fees. You will also want to make sure you have enough capital available to cover ongoing fees. These might include royalty fees, advertising fees, and potential renewal fees.

The training and support you receive as a Studio6 franchisee are extensive. You will complete dozens of hours of classroom training before opening your hotel franchise. There is also a yearly convention where you will receive additional training on certain aspects of the business.

Franchisees have access to grand opening support, security and safety procedures, field operations support, proprietary software, a regular newsletter, toll-free line, lease negotiation support, and more. The marketing support is just as in-depth. You will have a team member to help you plan co-op advertising campaigns, regional advertising, social media, website development, and search engine optimization.

How to Open a Studio 6 Franchise

As you decide if you want to open a Studio 6 franchise, make sure you take time to explore the opportunity. Research the brand and your local area to see if a franchise would do well in your community. While competition is healthy, an area that already has a multitude of hotels may be counterproductive to your goals.

If you meet these requirements and decide that this is the franchise for you, the next step is applying. You will need to fill out your personal information, the brand you are interested in, preferred country, preferred city, project type, how much you want to invest, how you heard about the company, and any other comments.

Once submitted, a Studio 6 representative may contact you to initiate further discussion, request a formal application, schedule a time for you to visit headquarters in Carrollton, Texas, and go over the Franchise Disclosure Document.

So long as everything goes well, you will sign a franchise agreement and begin construction on your Studio 6 location. A team member from headquarters will help you plan a grand opening for your new Studio 6 hotel.

Company Overview

About Studio 6

Industry	Lodging
Related Categories	Hotels & Motels
Founded	1998
Parent Company	G6 Hospitality
Leadership	Julie Arrowsmith, President & CEO
Corporate Address	4001 International Pkwy. Carrollton, TX 75007
Social	Facebook, Twitter, Instagram, YouTube

Business Overview

Franchising Since	1999 (25 years)
# of employees at HQ	228
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Canada
# of Units	257 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Studio 6 franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$25,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$197,107 - $9,216,088
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	$1,500 general-manager training fee waived
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	5%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	4%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	15-20 years
Is franchise term renewable?	Yes

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training	21.5 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes