Studio 6

The Studio 6 franchise is an extension of the Motel 6 business. Motel 6 was founded in 1962, but the first Studio 6 opened its doors in El Paso, Texas in 1998 after a Motel 6 was renovated. Studio 6 offers customers a less expensive alternative for extended-stay situations. The rooms have work areas and kitchenettes in addition to sleeping arrangements.

Studio 6 has over 120 locations across the United States. The hotel company is working on making Studio 6 an international franchise.

Why You May Want to Start a Studio 6 Franchise

As a franchisee of Studio 6, you are not expected to be there every minute to operate the business. You can appoint someone to manage the location while you work at other locations or pursue other interests. Absentee ownership, then, is something that franchisees are allowed to pursue with Studio 6.

Studio 6 is dedicated to helping military veterans find employment, protecting against human trafficking, engaging with the community, and fostering a diverse workplace where all feel welcome. The franchise extends great efforts to make sure all of these goals are accomplished at each location.

What Might Make Studio 6 a Good Choice?

To be part of the Studio 6 team, you should make sure you’re financially ready for an initial investment that will include a franchise fee and other potential startup fees. You will also want to make sure you have enough capital available to cover ongoing fees. These might include royalty fees, advertising fees, and potential renewal fees.

The training and support you receive as a Studio6 franchisee are extensive. You will complete dozens of hours of classroom training before opening your hotel franchise. There is also a yearly convention where you will receive additional training on certain aspects of the business. 

Franchisees have access to grand opening support, security and safety procedures, field operations support, proprietary software, a regular newsletter, toll-free line, lease negotiation support, and more. The marketing support is just as in-depth. You will have a team member to help you plan co-op advertising campaigns, regional advertising, social media, website development, and search engine optimization.

How to Open a Studio 6 Franchise

As you decide if you want to open a Studio 6 franchise, make sure you take time to explore the opportunity. Research the brand and your local area to see if a franchise would do well in your community. While competition is healthy, an area that already has a multitude of hotels may be counterproductive to your goals.

If you meet these requirements and decide that this is the franchise for you, the next step is applying. You will need to fill out your personal information, the brand you are interested in, preferred country, preferred city, project type, how much you want to invest, how you heard about the company, and any other comments.

Once submitted, a Studio 6 representative may contact you to initiate further discussion, request a formal application, schedule a time for you to visit headquarters in Carrollton, Texas, and go over the Franchise Disclosure Document.

So long as everything goes well, you will sign a franchise agreement and begin construction on your Studio 6 location. A team member from headquarters will help you plan a grand opening for your new Studio 6 hotel.