- 2023 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$5K - $64K
- Units as of 2022
13 1,200.0% over 3 years
Jay Gordman and Joe Frost started yorCMO when they realized how much their business owner friends struggled with marketing. Their friends were spending money on events, promotions, and marketing campaigns that were getting them nowhere. The problem came from Jay and Joe's friends, who lacked marketing know-how, resources, and time.
Jay and Joe decided to open yorCMO in 2017 and help businesses experiencing similar marketing trouble. The company uses a fractional CMO model. This may allow franchisees to help companies develop marketing strategies without maintaining a full-time marketing department.
Why You May Want To Start a yorCMO Franchise
After yorCMO began franchising in 2021, the company started looking for ideal franchisees to join the team. Franchisees generally need previous experience in marketing. However, yorCMO franchisees' primary focus is client relationships, new business development, and helping clients' businesses grow.
Franchisees should share the core values of yorCMO.
Show up and own it
Score keeping matters
Trust the process, value the expertise
Elevate your peers
Marketing drives sales
Franchisees typically need to be self-starters since yorCMO franchisees will be responsible for finding new clients and networking. Franchisees with yorCMO are expected to operate their franchise. Each franchisee will have a marketing coordinator to help appointments go smoothly. Franchisees also have access to a back-office team. The team will manage billing and other tools needed to run the franchise.
What Might Make a yorCMO Franchise a Good Choice?
yorCMO allows franchisees to choose from two different types of franchises. The first is a solo model. In this model, franchisees will take care of their clients with the help of the marketing coordinators and practice development support team. The second type is a firm model. Here, franchisees will care for their clients and manage the work of their associate CMOs. The marketing coordinators and practice development support team will assist the franchisee and everyone on the team.
To be part of the yorCMO team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should be prepared for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
How to Open a yorCMO Franchise
Before signing an agreement, potential franchisees should do quite a bit of research. Check out the competition in your area. Make sure there is room for a yorCMO franchise to operate and grow. You should also figure out if yorCMO is the right fit for you. As you are doing your research, write down questions for the management team and other franchisees.
If you are awarded a franchise, you will participate in a multi-day pre-opening training program. Once you start operating, yorCMO will help you with your first client. This is meant to help franchisees start out on the right foot. Franchisees may also participate in a quick start program that lasts for several months. During this time, the practice development support team will help with client development.
- Business Services
- Related Categories
- Miscellaneous Business Services
- Parent Company
- yorCMO Franchising LLC
- Jay Gordman, Cofounder/Managing Member
- Corporate Address
10404 Essex Ct., #104
Omaha, NE 68114
- Franchising Since
- 2021 (2023-2021 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees throughout the US.
- # of Units
- 13 (as of 2022)
Information for Franchisees
Here's what you need to know if you're interested in opening a yorCMO franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $2,500 - $30,000
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $4,500 - $64,000
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 10% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 5 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 40 hours
- Classroom Training
- 24 hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsGrand OpeningOnline SupportField OperationsProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail Marketing
Additional details about running this franchise.
- Is absentee ownership allowed?
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like yorCMO? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where yorCMO landed on this year's Franchise 500 Ranking versus previous years.
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