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Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$5K - $64K
Units as of 2023
22 Increase 2,100.0% over 3 years

Jay Gordman and Joe Frost started yorCMO when they realized how much their business owner friends struggled with marketing. Their friends were spending money on events, promotions, and marketing campaigns that were getting them nowhere. The problem came from Jay and Joe's friends, who lacked marketing know-how, resources, and time.

Jay and Joe decided to open yorCMO in 2017 and help businesses experiencing similar marketing trouble. The company uses a fractional CMO model. This may allow franchisees to help companies develop marketing strategies without maintaining a full-time marketing department.

Why You May Want To Start a yorCMO Franchise

After yorCMO began franchising in 2021, the company started looking for ideal franchisees to join the team. Franchisees generally need previous experience in marketing. However, yorCMO franchisees' primary focus is client relationships, new business development, and helping clients' businesses grow.

Franchisees should share the core values of yorCMO.

  • Show up and own it

  • Score keeping matters

  • Trust the process, value the expertise

  • Elevate your peers

  • Marketing drives sales

Franchisees typically need to be self-starters since yorCMO franchisees will be responsible for finding new clients and networking. Franchisees with yorCMO are expected to operate their franchise. Each franchisee will have a marketing coordinator to help appointments go smoothly. Franchisees also have access to a back-office team. The team will manage billing and other tools needed to run the franchise.

What Might Make a yorCMO Franchise a Good Choice?

yorCMO allows franchisees to choose from two different types of franchises. The first is a solo model. In this model, franchisees will take care of their clients with the help of the marketing coordinators and practice development support team. The second type is a firm model. Here, franchisees will care for their clients and manage the work of their associate CMOs. The marketing coordinators and practice development support team will assist the franchisee and everyone on the team.

To be part of the yorCMO team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should be prepared for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. 

How to Open a yorCMO Franchise

Before signing an agreement, potential franchisees should do quite a bit of research. Check out the competition in your area. Make sure there is room for a yorCMO franchise to operate and grow. You should also figure out if yorCMO is the right fit for you. As you are doing your research, write down questions for the management team and other franchisees.

If you are awarded a franchise, you will participate in a multi-day pre-opening training program. Once you start operating, yorCMO will help you with your first client. This is meant to help franchisees start out on the right foot. Franchisees may also participate in a quick start program that lasts for several months. During this time, the practice development support team will help with client development.

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Company Overview

About yorCMO

Industry Business Services
Related Categories Miscellaneous Business Services
Founded 2017
Parent Company yorCMO Franchising LLC
Leadership Jay Gordman, Cofounder/Managing Member
Corporate Address 2626 N. 170th Ave.
Omaha, NE 68114
Social Facebook, Twitter, LinkedIn

Business Overview

Franchising Since 2021 (3 years)
# of employees at HQ 8
Where seeking

This company is offering new franchises throughout the US.

# of Units 22 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a yorCMO franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$2,500 - $30,000
Initial Investment Information Circle
$4,500 - $64,000
Net Worth Requirement Information Circle
$250,000
Cash Requirement Information Circle
$50,000
Veteran Incentives Information Circle
10% off franchise fee
Royalty Fee Information Circle
5%
Ad Royalty Fee Information Circle
$750/mo.
Term of Agreement Information Circle
5 years
Is franchise term renewable? Yes
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Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 40 hours
Classroom Training 24 hours
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Grand Opening
Online Support
Field Operations
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Regional Advertising
Social Media
SEO
Website Development
Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Yes
Can this franchise be run part time? Information Circle
Yes
# of employees required to run 1-2
Are exclusive territories available? Information Circle
No
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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022