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- 2022 Franchise 500 Rank
N/R Ranked #418 last year
- Initial investment
$162K - $698K
- Units as of 2021
55 83.3% over 3 years
Here’s what you need to know if you’re interested in opening a Escapology franchise.
Escapology was founded in 2014 and began franchising in 2016. It has since grown to over 50 locations in the United States, Canada, Chile, and the United Arab Emirates. It is actively seeking to continue to develop franchises in new locations. Escapology provides escape rooms, which is a fairly new entertainment experience, to the community.
Escape game rooms are thought-provoking, challenging, and exciting, letting people interact and put away their phones for at least an hour. Escapology's first store opened in Orlando, Florida, but its presence has been felt all around the country. The franchisor is committed to providing a premium real-life escape game experience, continuing in the innovation and development of escape gaming. Escapology aims to find franchisees that will embrace their practices, procedures, and principles to become the standard in the escape gaming sector.
Why You May Want to Start an Escapology Franchise
As a franchisee for an Escapology escape game room or multiple unit franchise, you'll be offering services to individuals or groups. The well-designed escape rooms may appeal to people from many different backgrounds given their puzzle-like activities. Escapology uses a formula that creates streamlined game schemes that may help your business become a repeat one.
Escapology game rooms have unique layouts for the games, common spaces, control rooms, and lobby. The franchisor may offer premium levels of support, advice, and management. The enterprise builds on a backbone of training systems and world-class integrated business intelligence. Talented teams of engineers, scene fabricators, and artisans bring to life ideas using innovative technology.
What Might Make an Escapology Franchise a Good Choice?
To be part of the Escapology team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. A typical franchise agreement runs for ten years. At the end of those ten years, you may be able to renew your franchise if you and the franchisor are in agreement.
For a more intensive level of client engagement, your escape game room may hire employees thoroughly trained by the franchisor. Escapology offers franchisees exclusive territory where you can set up multiple escape game rooms, plus on-the-job training, ongoing education, and marketing support.
How To Open an Escapology Franchise
Once you have applied to become a franchisee, a franchise development team member may get in touch with you to initiate discussion and review the franchisor's latest Franchise Disclosure Document. Once your application for a franchise license is approved, you'll sign an agreement and visit the Orlando, Florida corporate headquarters for an exclusive meet and greet.
Escapology offers comprehensive training over several days, which continues online with in-game tutorials, procedures, marketing, and backend systems. You'll receive help with site selection, constructing a facility, and designing your location's game room. The franchisor also works closely with franchisees to market and prepare for a grand opening ceremony and continues offering ongoing support once your doors open.
- Franchising Since
- 2016 (6 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees throughout the US.
This company is seeking new franchisees worldwide.
- # of Units
- 55 (as of 2021)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Escapology franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $12,500 - $37,500
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $161,916 - $698,249
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
- to 2%
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- In-House Financing
- Escapology offers in-house financing to cover the following: accounts receivable
- Third Party Financing
- Escapology has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 56 hours
- Classroom Training
- 88 hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail Marketing
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in franchise ownership like Escapology? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Escapology landed on this year’s Franchise 500 Ranking versus previous years.
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