2022 Franchise 500 Rank
#457 Ranked #397 last year
See the Full List
Initial investment
$54K - $77K
Units as of 2021
153 16.8% over 3 years

Company Overview

About Fresh Coat

Industry
Home Improvement
Related Categories
Painting
Founded
2005
Parent Company
Strategic Franchising
Leadership
Tara Riley, President
Sponsored Content

More from Fresh Coat

Two Fresh Coat Employees

What is it?

  • Fresh Coat is a full-service, interior and exterior, residential and commercial painting company. Fresh Coat also offers disinfect and protection services that keep your home clean and healthy.
  • Additional services: Wallpaper removal, pressure washing, fence and deck painting and staining. Deck and exterior surface sealing.

How does it make money?

  • Customers pay Fresh Coat Painters franchise owners directly for services and supplies.
  • Fresh Coat Painters Franchise support staff provides lead generation support for their owners through digital marketing efforts, national alliances, commercial accounts and other referral sources.
  • Fresh Coat Painters receive exclusive discounts from national paint suppliers like Sherwin Williams.
Low-cost Investment

Who is it for?

  • Successful Fresh Coat Franchise owners are entrepreneurial, driven to succeed and passionate about providing world class service. Business management experience is a plus. No painting experience is necessary.
  • People seeking an affordable and home-based business
Franchise Oppurtunity

What would you do as a franchisee?

  • Hire, manage and provide guidance to professional painters
  • Network, market and promote your business within your community to drive leads
  • Bid on residential and commercial painting opportunities
  • Nurture and maintain positive relationships with customers to encourage recurring business
  • Ready to Give Your Life a New Look? It’s Time for a Fresh Coat!
  • Over 175 Fresh Coat owners have invested in their lives and futures by becoming a Fresh Coat Painters Franchisee. When you join the Fresh Coat franchise system, you are entering into a partnership with a proven business system. You become a small business owner, but, you get big business support, training, marketing and technology. Franchising provides entrepreneurs the opportunity to launch a nationally recognized business without the hassles of a start-up. Fresh Coat Franchise owners are provided with hands-on training, business coaching, marketing and technology support.
Fresh Coat Employee

Why Fresh Coat Painting?

  • Two Hot Markets – With Fresh Coat, you get two franchises for the price of one…the right to serve both residential AND commercial markets. Unlike others, there are no extra fees for that and your exclusive territory includes both red-hot markets to maximize your profits.   
  • Quicker Path to Profits – Being the most affordable painting franchise, your operating costs will be lower and your potential profits higher. We offer among the lowest franchise fee, branding & technology fees, and royalty minimums…and no fees for training or commercial services.
  • A Proven Marketing Machine – We are proud to be a marketing company first, a painting company second. That winning mindset sets us apart and sets you up for big success. Our goal is to drive you more leads than you can handle, compelling you to grow your staff and profits over time. Our dedicated HQ marketing teams not only drive residential leads to you, but also National Accounts that are already signed, sealed and delivered…you simply provide the painters. We also vet Commercial Projects in your area to help you profitably bid and win lucrative painting jobs for stores, restaurants, and business & medical offices. And finally, our unique customer-attraction promotions (“We paint any room for $299”) get your foot in the door fast so you can build trust and earn many additional painting projects at each home, both inside and out.
  • Earn Back Your Franchise Fee  Nobody else has anything like our Winner’s Circle Program, allowing you to earn back your franchise fee in full. Unlike others, we stand behind our proven operating, marketing, painter-recruitment, and technology systems so much so that we tie our success directly to your success…a true partnership that supports you and your business. This program is for decisive, driven owners who will truly follow our systems and fully utilize all of the resources & support we provide to grow your revenues and scale your business…training, business coaches, digital marketing, PR, estimating/quoting technology, painter-recruitment systems, regional/national conferences, on-line seminars, peer-to-peer educational programs, national supplier/vendor alliances, and more. The more you make, the more we make over time.   
  • A Perfect Vehicle for More Life – Our proven business model and marketing machine combination provides you with the perfect vehicle for you and your family to enjoy More Life…more control, freedom, flexibility, work-life balance, financial success, and satisfaction. Painting is always in demand, in both good times and bad, and nobody does it better than us.
Fresh Coat Employees

 

Franchising Overview

Franchising Since
2005 (17 years)
# of employees at HQ
32
Where seeking

This company is seeking new franchisees throughout the US.

# of Units
153 (as of 2021)

Franchisor Information

Corporate Address
4755 Lake Forest Dr.
Cincinnati, OH 45242

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Fresh Coat franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$44,900
Initial Investment
$53,985 - $76,885
Cash Requirement
$50,000
Veteran Incentives
$2,000 off franchise fee
Royalty Fee
6%
Ad Royalty Fee
2%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Fresh Coat has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
48 hours
Classroom Training
40 hours
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
No
# of employees required to run
2
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Fresh Coat landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021