The Haagen-Dazs Shoppe Co. Inc.
Ice cream

The Haagen-Dazs Shoppe Co. Inc.
Ice cream

About
Founded

1961

Franchising Since

1977 (42 Years)

Corporate Address

500 Washington Ave. S., #2040
Minneapolis, MN 55415

CEO

Adam Hanson

Parent Company

Nestle

Ticker Symbol

NSRGY

Financial Requirements
Initial Investment

$164,158 - $542,768

Net-worth Requirement

$200,000

Liquid Cash Requirement

$80,000

Ongoing Fees
Initial Franchise Fee

$30,000 - $30,000

Ongoing Royalty Fee

4%

Ad Royalty Fee

$5.3K/yr.

Financing Options
Veteran Incentives

25% off franchise fee

Support Options
Ongoing Support

Meetings/Conventions

Toll-Free Line

Grand Opening

Online Support

Field Operations

Site Selection

Franchisee Intranet Platform

Marketing Support

Co-op Advertising

Ad Templates

National Media

Regional Advertising

Social media

Email marketing

Loyalty program/app

On-The-Job Training:

20 hours

Classroom Training:

40 hours

Additional Training:

Regional training sessions

Absentee Ownership Allowed
Number of Employees Required to Run:

8

Bio
First sold exclusively in New York City gourmet shops, Häagen-Dazs ice cream started distribution in 1961. As word grew, the first franchises opened in the mid-1970s.

Häagen-Dazs ice cream is distributed in more than 50 countries with shops in more than 600 locations.

Cost
Initial Investment: Low - $164,158 High - $542,768
Units

Units (Locations)

Where Seeking Franchisees:

Franchisor is seeking new franchise units throughout the U.S.
Franchise Financing
Using 401(K)/IRA Funds
  • Tax Penalty-Free
  • Debt Free
  • Expert Guidance
Learn More

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Disclaimer

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Updated: October 11th, 2019