2023 Franchise 500 Rank
#87 Ranked #88 last year
See the Full List
Initial investment
$386K - $938K
Units as of 2022
148 66.3% over 3 years

Company Overview

About The Human Bean

Parent Company
Casey Hawkins Inc.
Dan Hawkins and Tom Casey, Founders
Corporate Address
623 Rossanley Dr.
Medford, OR 97501
Sponsored Content

More from The Human Bean


We stand for so much more than a cup of coffee.

Every moment with our franchise partners and customers is an opportunity to inspire authentic human connections - with a bean on top.

Nearly 25 years ago, a duo of husband and wife teams decided they were going to open a stand-alone, drive-thru coffee shop. It wouldn’t be just any business. It would be part of the community, it would be good and do good. They would mirror their own values and hire the kind of people who would make customers feel welcome, the kind of people they wanted their kids to grow up to be.

With a passion for creating happy ‘Human Beans’, the company’s drive-thrus around the U.S. have established a reputation for friendly baristas, high-quality coffee, and innovative flavors. The Human Bean opened its first drive-thru espresso stand in Ashland, Oregon in 1998, and currently supports over 300 locations open or under development in 25 states.

Unlike nearly all other franchises, The Human Bean does not charge royalty fees. Revenues are earned from bulk sales of coffee and other supplies ordered from franchised locations.

The goal is for Human Bean franchisees to enjoy the returns from their investment while receiving the benefits of being part of The Human Bean coffee franchise.



Site Development:

  1. Site Selection Assistance
  2. Preliminary Site Design
  3. Building Design and Engineering Assistance
  4. Modular Building Partnerships
  5. Development Checklists 6. Equipment Layout


  1. Support Center Training
    1. Technology (POS, App)
    2. Product and Menu
    3. Equipment Schedules
  2. Opening Support Team -On-site Field Team prior to and during store opening
  3. Operations Manual
  4. Barista Hiring Assistance


  1. New Store Opening Plan
  2. Grand Opening Plan
  3. Campaign Support
  4. New Menu Innovation Plan
  5. Local Store Marketing Materials
  6. Social Media Content and Reviews Management
  7. Branding Support - Cups, Merchandise, Apparel, Stickers, Gift Cards and More


Franchising with The Human Bean from The_Human_Bean on Vimeo.


"A major reason we chose a franchise is the proven business model. I literally knew nothing about the coffee business, but saw The Human Bean's success on paper. We [...] reasoned that with their business model, philosophy, and guidance we could realize success that we wouldn't have if we chose to try to do it on our own."

  • Matt Lockhart, Franchise Owner of Laramie Wyoming and Franchise Business Review 2022 Freshman Franchise Rock Star

“It’s all about the people and so I feel like they have that as a core belief in their company. I was actually confused in the very beginning when I found out that The Human Bean did not collect franchise royalties because it’s pretty much an expected norm in the industry. To me, that is a major attraction. If I were somebody looking to franchise and there was a company that did not collect a royalty, I would be knocking on their door immediately.

-      Dave Thomason, Franchise Owner in Oregon

“They are the most supportive, even after training, they are there for you every single day for any single question that you have. Any help you need. They will physically come help you.

-      Lauren Karcher, Multi Unit Franchise Owner in Oregon


Give Back days are part of The Human Bean’s DNA. While serving smiles and coffee each and every day of the year, these special occasions bring awareness to the organizations making a big impact in local communities and coffee-growing regions around the world.

Earth Day

Every Earth Day, all The Human Bean donate the equivalent of one tree for every drink purchased to Trees for the Future. All locations pitch in, making this a nationwide day of giving back to our global community.

Mochas for Men

On a special Friday in June — during Men's Health Month — $1 from every mocha sold at The Human Bean locations around the U.S. are donated to support patients with cancer detection, treatment, and education. All proceeds stay local and support programs of the franchise partners choice.

Food Drive

On a special Friday in August, during the time many food banks run low on food suppliers, $1 from every drink sold at all Human Bean locations are donated to local food banks that support meal programs! Everyone deserves a nutritious meal, no matter the time of year.

Coffee for a Cure

On one very special day in October — during Breast Cancer Awareness Month — 100% of all food an beverage sales from The Human Bean locations all around the country are donated to support patients with mammograms, post-diagnosis care, support, and breast cancer education.


The Human Bean not only sources and roasts specialty grade Arabica coffee, THB is committed to being responsible global citizens through our Farm Friendly Direct program. This program involves paying growers a premium for their coffee, with 100% of that premium going to farm and community projects. The Human Bean is guaranteed a constant and consistent supply of the highest quality coffee while growers and their local communities receive above fair-market pricing and investments into local infrastructure.

Business Overview

Franchising Since
2002 (21 years)
# of employees at HQ
Where seeking

This company is offering new franchisees throughout the US.

# of Units
148 (as of 2022)

Information for Franchisees

Here’s what you need to know if you’re interested in opening a The Human Bean franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
Initial Investment
$386,350 - $937,970
Net Worth Requirement
$500,000 - $1,000,000
Cash Requirement
Veteran Incentives
$5,000 off franchise fee
Ad Royalty Fee
Term of Agreement
10 years
Is franchise term renewable?

Financing Options


Third Party Financing
The Human Bean has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
80 hours
Classroom Training
40 hours
Ongoing Support
Meetings & Conventions
Grand Opening
Lease Negotiation
Field Operations
Site Selection
Franchisee Intranet Platform
Marketing Support
Ad Templates
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit?
Can this franchise be run part time?
# of employees required to run
Are exclusive territories available?

Franchise 500 Ranking History

Compare where The Human Bean landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where The Human Bean ranked on other franchise lists? Find out below.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company’s legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022