Is Franchising Right for You? Here Are 4 Questions to Help You Decide. Franchising is successful, because it allows people to focus on what their strengths are or could be, which is building and growing their local business.

By Ray Titus

Opinions expressed by Entrepreneur contributors are their own.

I'll start out with a confession — I love franchising as a vehicle for growth. I think it's the best business model that has ever been created. In fact, it's the strongest, most successful business system out there.

I think most people don't know that, though. But when they drive down the street and see nothing but franchises, whether it's that car dealership, the McDonald's, the RE/MAX office, or they go to a Miami Heat game — the Miami Heat is a franchise — there's no question that franchises are everywhere, and it's no surprise.

Because they work. If you are thinking about opening a franchise, here are four answers to questions you should keep in mind to steer you in the right direction:

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

1. Is franchising a tried-and-true system?

Franchising is the best opportunity for individuals who want to own and run a successful business, because it's a proven program that works. You get to work with professionals and ask them questions — from marketing and technology for training to vendors for mass purchasing power.

A franchise company takes you from A-Z in all aspects of planning, opening and running your business, so you can focus on serving customers and making money. Franchising is successful, because it allows people to focus on what their strengths are or could be, which is building and growing their local business.

There's no need to get caught up in all the other time-drains that are out there, like starting a website and generating traffic to that website and so on. The right franchisors put resources into those areas, so their franchisees don't have to spend money on things that are already available through a corporate headquarters. In this way, franchisees can focus on selling, customer service, delivering products/services and networking in their community — in other words, running a profitable, successful local business.

Related: To Make a Smart Franchise Purchase, Ask These 3 Contrarian Questions

2. How do I know if franchising is right for me?

There's a need for all different types of franchises. However, my advice would be to make sure you go with a company that's been doing it for a while; one with experience in franchising and has a good track record in the industry you are interested in.

Also, make sure it's an industry or business that gets you excited and that you can be passionate about. Can you follow a proven program? Can you focus on your local market? Can you see the ROI from being a part of this brand? Do you want to take advantage of vendor deals, website traffic, leads and brand awareness?

If your answer to all these questions is "yes," then franchising might be the right opportunity for you.

3. Is today a good time to open a franchise?

Today is the best time I've seen in 36 years of doing business to open a franchise. And there's never been a better time coming out of this pandemic, where everything is opening up. Plus, there are more locations available and less competition.

In fact, more and more Americans are applying to start new businesses, with reports showing an increase from before the pandemic.

Related: 3 Reasons Buying a Franchise Might Be Better Than Starting Your Own Business

4. What tips should a franchisee keep in mind every day?

Be positive, because each day is a new opportunity. Remember that "If it's to be, it's up to me." Even if it's not, you have to be willing to get it done, no matter what.
You don't have to micromanage, but you do have to recognize that the buck stops with you and be okay with that level of responsibility. Depending on the business, you won't want to sit back and wait for business. You will need to get out and market every day. Ask yourself, "What have I done today to increase sales?"

As I said earlier, I love franchising. Every day, I love having the opportunity to help people achieve their dream. I help others reach their goal of owning their own business and running a successful business — with the bonus that they hire so many more people who, in turn, can make such positive differences in their communities all over the world.

Wavy Line
Ray Titus

Entrepreneur Leadership Network Contributor

CEO of United Franchise Group

Ray Titus is CEO of United Franchise Group (UFG), the global leader for entrepreneurs. With over three decades in the franchising industry and more than 1,600 franchisees throughout the world, UFG offers unprecedented leadership and solid business opportunities for entrepreneurs.

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

'I Am Just Floored': Woman Discovers She Won $1 Million Lottery Prize While Checking Her Email at Work

Initially, she thought the email was a scam, but went to lottery headquarters and walked away with a six-figure check after taxes.

Business News

South Park Creators Spent 'Infinity Dollars' Renovating Iconic Colorado Restaurant, Set to Reopen Soon

Casa Bonita, a long-time favorite of South Park creators Trey Parker and Matt Stone, went bankrupt during the pandemic. The duo purchased and painstakingly renovated the Mexican spot "like a piece of art," Stone said.


How Leveraging External Trainers Can Advance Your Companies Growth and Talent Optimization

Discover how your organization can use external trainers to build capabilities, lower training cost and create a sustainable workforce for the future, while still delivering high-quality training and lasting results.


5 Simple Tweaks for Better Email Deliverability

Email success starts in the inbox. Learn five easy ways to tweak your strategy so you can achieve better email deliverability.

Business News

'I've Got the Bug for Business': See All of Mark Wahlberg's Entrepreneurial Endeavors, From Marky Mark and the Funky Bunch to Wahlburgers

Mark Wahlberg owns businesses in several categories, including entertainment production, apparel, fitness, and nutrition.