Merle Norman Cosmetics

Merle Norman Cosmetics

Cosmetics and skin-care products
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2021 Franchise 500 Rank
#451 Ranked #366 last year
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Initial investment
$38K - $178K
Units as of 2021
1,007 11% over 3 years

Company Overview

Even before she opened her first studio in Santa Monica in 1931, Merle Norman's philosophy of "Try Before You Buy" was being carried out as she offered free samples of her products to neighbors, hoping they'd return later as paying customers.

And return they did. Many even opened their own studios, and the company now has locations throughout the United States and Canada. Carrying on the Merle Norman tradition, franchisees now offer skin care--from cleansers and toners to sun defense--and a full line of cosmetics.

About Merle Norman Cosmetics

Industry
Retail
Related Categories
Miscellaneous Retail Businesses
Founded
1931
Parent Company
Merle Norman Cosmetics Inc.
Leadership
Jack Nethercutt, CEO

Franchising Overview

Franchising Since
1973 (48 years)
# of employees at HQ
234
# of Units
1,007 (as of 2021)

Franchisor Information

Corporate Address
9130 Bellanca Ave.
Los Angeles, CA 90045

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Merle Norman Cosmetics franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$0
Initial Investment
$37,671 - $177,888
Net Worth Requirement
$100,000 - $250,000
Cash Requirement
$25,000 - $100,000
Veteran Incentives
$3,500 inventory credit
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing
Merle Norman Cosmetics offers in-house financing to cover the following: inventory
Third Party Financing
Merle Norman Cosmetics has relationships with third-party sources which offer financing to cover the following: startup costs, equipment

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training
40 hours
Additional Training
Online training
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
2
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Merle Norman Cosmetics landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Merle Norman Cosmetics ranked on other franchise lists? Find out below.

Ranked #451

Franchise 500 Ranking

Ranked #113

Top Global Franchises

Ranked #81

Top Franchises for Less Than $100,000

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021