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- 2022 Franchise 500 Rank
N/R Ranked #490 last year
- Initial investment
$63K - $215K
- Units as of 2021
125 81.2% over 3 years
About Pet Wants
More from Pet Wants
What is it?
- Pet Wants provides exclusive, high-quality, fresh, and nutritious pet food delivered right to customers’ homes with our mobile business model.
- Pet Wants also has a brick-and-mortar retail model which allows customers to see and learn about products in person.
- Pet Wants franchisees have the option to choose which model they would like to invest in. All retail locations include delivery operations.
- Pet Wants owners also offer premium lines of additional pet products from carefully curated vendors as an additional source of revenue.
How does it make money?
- Customers pay Pet Wants owners directly for their products.
- Pet Wants Franchise support staff provides lead generation support for their owners through digital marketing efforts
- Pet Wants owners participate in local events to promote their business and sell products
Who is it for?
- Successful Pet Wants Franchise owners are entrepreneurial, driven to succeed and passionate about pets and helping pet owners. Business management experience is a plus. No special knowledge of pet nutrition and pet health needs is necessary.
- People seeking an affordable and home-based business
What would you do as a franchisee?
- Network, market and promote your business within your community to gain customers
- Become an expert on Pet Wants products and provide advice to customers
- Nurture and maintain positive relationships with customers to encourage recurring business
- Make regular deliveries of fresh pet food to your customers
- Spending on fresh, nutritious pet food is at an all-time high and the demand for consumer product delivery has skyrocketed, making it a great time to own a Pet Wants franchise.
- Over 100 Pet Wants owners have invested in their lives and futures by becoming a Pet Wants franchisee. When you join the Pet Wants franchise system, you are entering into a partnership with a proven business system. You become a small business owner, but you get big business support, training, marketing and technology. Franchising provides entrepreneurs the opportunity to launch a nationally recognized business without the hassles of a start-up. Pet Wants franchise owners are provided with hands-on training, business coaching, marketing and technology support.
- Pet owners are starting to hold pet food to the same high standards as they do the food they put on their own tables. Spending on premium and custom-made pet foods is skyrocketing.
- Consumer demand for products that can be delivered safely and conveniently to their homes has also skyrocketed.
Why Pet Wants?
- The People – Our franchise owner network of peers, the business coaches and operations support staff are a strong community. From on-boarding and business coaching, to marketing, technology and operational support, the Pet Wants support team is there to guide new and existing owners to success.
- Marketing Support & Operational Support – At Pet Wants, our franchisees are constantly surrounded by support from both our Marketing Department and our Operations Team. We provide national and local marketing assistance through digital marketing strategies, national publicity, and local lead generation support. Our operations team provides you with your own dedicated business coach to help guide you through all the details of owning a Pet Wants franchise.
- Products – Pet Wants provides its owners with the highest quality, freshest custom-made pet foods and treats available, which are exclusive to the brand. Our franchise owners also offer a carefully curated selection of other pet products including health-conscious pet salves, balms, and sprays.
- Strategic Start – Pet Wants is part of Strategic Franchising Systems, which includes four other service-based brands including The Growth Coach. An added benefit to joining the Strategic Franchising family of brands is complimentary business and sales coaching from a member of The Growth Coach team. In addition to your dedicated Pet Wants coach, a Growth Coach will also be available to provide business strategy, sales coaching, and accountability for the first six months after launch.
The Winner’s Circle – Franchise Fee Reimbursement Program!
The Winner’s Circle is an incentive-based program that allows new franchise owners the opportunity to gain full franchise fee reimbursement within their first year of operations. Franchise owners who enroll in the Winner’s Circle program will become eligible for initial fee reimbursement after obtaining required milestones. This program truly incentivizes our new owners to utilize all their resources to reach their first-year goals to reach the Winner’s Circle. Winner’s Circle members will be recognized at the yearly Franchise Conference.
- Franchising Since
- 2015 (7 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees throughout the US.
This company is seeking new franchisees in the following international regions: Canada
- # of Units
- 125 (as of 2021)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Pet Wants franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $38,500 - $48,500
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $62,830 - $215,000
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- $1,000 off franchise fee for mobile unit; $2,000 off franchise fee for retail model
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Pet Wants has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 36 hours
- Classroom Training
- 40 hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Pet Wants landed on this year’s Franchise 500 Ranking versus previous years.
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