Would You Get a Tattoo of Your Favorite Franchise's Logo? Anytime Fitness, Entrepreneur Magazine's Franchise of 2014, is a global, full-service gym with an army of dedicated fans.

By Nina Zipkin • Jul 15, 2014

Even for the most athletically inclined, going to the gym can feel like a chore. But you can tell the devotees of Anytime Fitness, the 24-hour fitness franchise that has the top spot on this year's Franchise 500, from their tattoos of the Anytime Fitness logo.

Seriously. No joke. The company reimburses anyone who gets a tattoo and shares their "Anytime Story" with them, of overcoming an obstacle or achieving a goal.

Beyond their smart marketing, CEO Chuck Runyon says Anytime Fitness stands by four main priorities that drive its business and employees: family, health, wealth and safety. Runyon oversees more than 2,400 franchise locations around the world, with a projected 1,500 more coming over the next five years.

For more on Anytime Fitness, Entrepreneur Magazine's Franchise of 2014, check out the video above.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

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