You can be on Entrepreneur’s cover!

10 Things Veterans Want Hiring Managers to Know About Them The stamina and values of veterans are major assets for every employer. Helping them make the transition from military life to civilian employment is the right thing to do.

By Lida Citroën

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Since September 11, 2001, more than 2.2 million individuals have put on the uniform. After completing their duty, they return from service looking forward to a new life and career.

As an executive personal brand specialist, I have volunteered to help hundreds of military personnel make the transition and have seen the gap between what veterans can offer employers and what hiring managers perceive when recruiting from this workforce. Here the 10 examples of where that gap is most troubling.

1. Talking about ourselves is uncomfortable. In military service, we focus on the collective and protecting our brothers' back. To talk about our individual accomplishments feels like betraying those we served alongside. We are more comfortable saying "we" than "I".

Related: Starbucks to Hire 10,000 Veterans and Military Spouses in Next 5 Years

2. We come from a very structured environment. While serving, our work and personal time were scheduled for us. We were trained on drills and scenarios, giving us the power of preparedness. We are able to follow instruction, have respect for rules and meet deliverables with efficiency. We can also think creatively, adapt to new situations and improvise quite well.

3. Our spouses and families are an important part of our transition. Multiple relocations, excessive travel and long work hours are standard in the military. Some of us have only been home a short time. Encouraging a work/life balance and including our spouse in the on-boarding process will buy you loyalty with us.

4. We resist "the veteran" label at work. Our military career was what we did before working here. We may not want to wear that label in our next job. We seek to integrate and contribute -- we are not looking for a handout. Let us show you our strengths.

5. We don't all have PTSD. In combat, we experienced difficult things because it was our job. If we have PTSD, then trust we are working through it. It is likely that many of your civilian employees have issues because of trauma. Please don't label me as fragile or unstable.

6. We are used to stress and deadlines. In the military, we operated under tight deadlines and pressure. We know how to think quickly on our feet, be resilient in managing crisis, gather resources and effectively make decisions.

Related: Veterans Tackle the Challenges of Entrepreneurship

7. We are a mature workforce. While some of our counterparts might be immature, we are battle-tested, focused, adaptable and committed to success. This maturity is a huge asset for employers seeking a dedicated workforce who will commit to seeing a problem through to conclusion.

8. Company values are important to us. When you promote company values, mission and vision, we will believe you until proven otherwise. We have been well trained in the support and promotion of values. When your company says it believes in teamwork and supporting the community, please mean it.

9. Some of us still serve. Many of us serve our country in the Guard and Reserves. Know that our time spent in service might impact our work, but we will do everything in our power to make up for lost time in the office.

10. Most of us are unprepared for the transition. Millions of us have left the military in the past decade and have struggled to relate to civilian hiring managers. Understanding how to market ourselves with personal branding, networking skills and basic corporate nuances are important to us. We seek out these resources so you can evaluate us more efficiently.

The veteran workforce is one of the most skilled, trainable and dedicated group of individuals our nation has seen in generations. Helping employers understand the needs, goals and potential contribution of the veteran employee is not only the right thing to do, it is necessary for hiring managers to leverage this workforce.

When hiring managers are given the language and tools to understand veterans, and when veterans are empowered with the ability to clearly articulate their value, we can recruit, onboard and grow these talented and committed employees and leaders.

Related: How Military Veterans Are Finding Success in Small Business

Lida Citroën

Reputation management and personal branding expert

Lida Citroën is an executive personal branding and reputation management specialist, a TEDx and keynote speaker, instructor on LinkedIn Learning and consultant working with global business leaders and military veterans to enhance their position and reputation in strategic markets. LIDA360.com

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Living

Get Your Business a One-Year Sam's Club Membership for Just $14

Shop for office essentials, lunch for the team, appliances, electronics, and more.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.