Get All Access for $5/mo

3 Business-Exit Plans That Actually Work Not having a plan for selling your business is like not having a will.

By Neil Patel Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.


Is it your dream to build a company and change the world? Or, perhaps, you just want to own a business that gives you the freedom to live on your own terms. Either way, you have big ambitions for your company.

Related: What Slow Exits Mean to Startup Investors

So, why bother thinking about an exit? Surely, the ups and downs of building your business are so thrilling in and of themselves that leaving that business, or selling it, is the last thing on your mind. Hold that thought.

If you're really serious about growing your business the right way, an exit is definitely something you should plan for. After all, would you go through life without planning a will? Of course not. Writing your will doesn't mean you're looking forward to dying; it just means you're responsibly planning ahead.

There are many reasons why you should prepare an exit strategy, but for entrepreneurs like myself, it's pretty simple: I love the thrill of starting a new business, but I'm not as keen about the management side of things.

After building three million-dollar companies from the ground up, one thing I know for sure is that the most fun part is the first few years of hustle when the business is getting traction. Once the "startup" phase is over, I start looking for the next opportunity.

If you're thinking the same, there are several different strategies to choose from, and it's important to the one that's best for you and your business. Here are three business exit plans you can depend on.

1. Merger & acquisition (M&A)

"Mergers and acquisition" usually refers to a larger company purchasing a smaller company, or "merging" together. In the tech industry, a well-known M&A example is Google's acquisition of YouTube. Have you ever noticed how YouTube videos regularly show up in Google searches? This is a perfect example of two companies merging to create a more integrated whole.

When is M&A the ideal exit strategy? The main benefit of a merger-and-acquisition exit strategy is that your company is likely to be highly valued because:

  • A buyer has an immediate need for your product or service.
  • Multiple buyers may bid against one other, increasing the value of your business.
  • When you sell to a competitor, you are more likely to negotiate a higher price than if you sell to a third party.

A common reason for outside companies to seek to acquire a company is the edge that act gives them over competitors. That edge helps them gain a foothold in a market, or strategically eliminates competition.

A well-known example of strategic alignment for acquisition was Steve Jobs' development of technology at NeXT. That development set up NeXT as an ideal acquisition by Apple.

In Jobs' own words, "[T]he technology we developed at NeXT is at the heart of Apple's current renaissance."

Related: What Slow Exits Mean to Startup Investors

2. Initial public offering (IPO)

As the term suggests, an initial public offering lets you sell part of your company as stock to be traded on a public stock exchange, meaning that anyone and everyone can buy a piece of your company.

When a company goes public, it usually gives up ownership of the company, in return for more cash to grow and expand. The main benefits of going public include:

  • Your team stays in place, and your company continues to operate much as it had before the IPO.
  • For smaller businesses in growth mode, going public IPO can help the founder regain some of the original investment.

There are also drawbacks to opting for an IPO exit plan:

  • There is often a "lock" period after an IPO. According to the SEC, "lockup agreements prohibit company insiders . . . from selling their shares for a set period of time."
  • Publicly traded companies face extra scrutiny from the IRS and SEC. Because of the high regulatory costs involved, many small businesses opt to stay private.
  • Due to added pressure from shareholders, publicly traded companies often over-emphasize profits in the short-term.

Should you choose an IPO business exit plan? If you're considering an IPO, seek the wisdom of entrepreneurs who've had one and can guide you through the process. Despite the successful IPOs by Facebook and other tech giants, IPOs don't always work out. Before choosing an IPO exit, ask yourself if you really want to hand over control of your businesses to public shareholders and Wall Street analysts.

Related: How Elio Motors Went From Startup to Publicly Traded Company in Months

3. Sell to a friendly buyer.

If the idea of M&As or IPOs sounds daunting, consider this. You can sell the business to anyone you please.

In many cases, business owners opt to sell to a "friendly buyer" such as a co-founder, key employee or family member. The main benefit of selling to a friendly buyer is just that -- you're selling your business to someone you know and trust.

As mentioned, you can expect three common types of friendly buyers and reasons for selling to each:

  1. Family members. Selling to a family member allows you to keep the business in the family and thus look out for your own interest.
  2. Key employees. This is a viable exit strategy when an employee has been key to your company's success, and knows the ins and outs of the business.
  3. Partners/co-founders. When selling to a partner, you know he or she is committed to the long-term success of the business.

The big downside of friendly-buyer exits is that they tend to be less objective. In other words, the business owner may not seek the highest sell-price out of consideration for the buyer.


To many entrepreneurs and business owners, "exit plan" has a negative connotation. On the contrary, having an exit strategy in place is a simple matter of being prepared. Having done that, you get can back to the fun stuff: running your business.

Having an exit plan is about looking to the future and being proactive, not reactive, when things go south. Don't wait until your business is in poor health to start thinking of an exit strategy. Rather, plan ahead to ensure your smooth transition out of the business.

Related: Don't Even Think About M&A Until You've Mastered These 5 Practices

With your plan in place, you can confidently grow your company in a way that aligns with your exit strategy.

Neil Patel

Entrepreneur and Online Marketing Expert

Neil Patel is co-founder of Crazy EggHello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.


Empower Small Business Success as a Transworld Advisors Franchisee!

Transworld Business Advisors is a franchise consulting service for people looking for a more efficient and effective way to research the world of franchising before making an investment into a franchise.

Starting a Business

He Started an 'Accidental' Business at 25 With Just $2,000 — Then Gave His Product to the Pope: 'Anyone Can Be an Entrepreneur'

Michael Aram, founder of the namesake luxury home and jewelry brand, learned the art of metalworking in India — and used it to launch a global brand.

Business News

Elon Musk Endorses Trump, Says He's Faced Two Recent Assassination Attempts: 'Dangerous Times Ahead'

Elon Musk endorsed former President Trump minutes after the failed assassination at a rally in Pennsylvania and says two attempts have been made on his life while living in Texas.

Business News

Mark Cuban Warns About Fake Fundraisers on Social Media After Assassination Attempt: 'Makes Things Worse'

Mark Cuban warned his followers about online grifters who try to capitalize on tragedy.