3 Mistakes in Marketing I Wish I Had Avoided Neil Patel shares the first pitfalls he encountered, so you don't have to.

By Neil Patel

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network

In this video, Entrepreneur Network partner Neil Patel speaks about his experience marketing his first business and what steps he would reconsider if he had a second chance.

First off, when developing your service or product, don't spend too much time building out the offering before marketing it. In this way, Patel recommends testing out the market before committing to a full roll-out. Launch your product or service to a select few before you expand or make cold calls to get direct feedback. Once you begin marketing, start marketing to a particular audience or niche.

Moreover, go out and test different marketing tactics -- like SEO and content marketing -- before committing yourself to building a big brand. What is more important is building a product or service that your intended customers love and will be willing to share with others in their community.

Click play to hear more from Patel about what he would change while marketing his first business.

Related: Building a Strong Company Brand Is All About Your People

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Neil Patel

Co-founder of NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

How to Build Endless Passive Income With This Simple Online Hustle

Autopilot stores aren't just income streams. They are passports to freedom, flexibility and finally working and living on your own terms.

Data & Recovery

Ditch Monthly Fees with 2TB of Lifetime Cloud Storage from Scramble

A reliable solution for storing contracts, media, and sensitive business data.

Growing a Business

Why Nobody's Reading Your Company Blog — and How to Fix It

If your company updates are being ignored, it might be time to rethink your strategy. Here's how to craft updates that actually get read — and drive engagement across your team.

Business News

ChatGPT's New Update Can Create PowerPoint Presentations and Excel Spreadsheets for You

The new AI agent can generate Google Sheets and slide decks, making it a powerful new office tool.

Side Hustle

This 29-Year-Old's Side Hustle Brought People 'to the Dark Green Side.' It Made $10,000 Within 2 Days and Sees 6 Figures a Month.

Nikki Seaman began work on her business when the pandemic led to grocery store shutdowns.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.