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3 Mistakes in Marketing I Wish I Had Avoided Neil Patel shares the first pitfalls he encountered, so you don't have to.

By Neil Patel

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Neil Patel speaks about his experience marketing his first business and what steps he would reconsider if he had a second chance.

First off, when developing your service or product, don't spend too much time building out the offering before marketing it. In this way, Patel recommends testing out the market before committing to a full roll-out. Launch your product or service to a select few before you expand or make cold calls to get direct feedback. Once you begin marketing, start marketing to a particular audience or niche.

Moreover, go out and test different marketing tactics -- like SEO and content marketing -- before committing yourself to building a big brand. What is more important is building a product or service that your intended customers love and will be willing to share with others in their community.

Click play to hear more from Patel about what he would change while marketing his first business.

Related: Building a Strong Company Brand Is All About Your People

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Neil Patel

Co-founder of NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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