4 Tips for Hiring a Great Video Production Company

With video becoming so popular, there's been a recent surge in the number of production companies -- and not all of them will deliver the quality you expect.

learn more about Jennifer Jager

By Jennifer Jager

Shutterstock

Opinions expressed by Entrepreneur contributors are their own.

Hiring a team to create videos for your business can be a substantial investment but one that's well worth it, if you end up with a superior product that effectively markets your company. Yet choosing a production company can be risky business: You pay up front (at least in part) for a product that hasn't yet been created. It requires a leap of faith.

Below are a few insider tips for finding a production company that will create the video your business deserves.

Related: How to Edit Videos: YouTube Basics

1. Don't get dazzled by a demo reel.

A lot of production companies host a demo reel on their homepage. Typically, it's a minute-long series of clips from past projects set to music. The purpose is to prove to you that they're an established company with a variety clients. Sounds good, right? What demo reels don't show you is what those finished projects really looked like. You need a video that does more than look pretty: It needs to be effective for your business and communicate the message you're intending to send. Dig deeper into their website and find the actual videos they were hired to create. Don't see any? It's a red flag.

2. Find their most recent projects.

I'll admit it: The company I work for -- Plum Productions -- doesn't always showcase our most recent projects on our website. Updating our website is time consuming, so we only refresh the videos every few months. Our most recent projects can be found on our Vimeo and Facebook pages, because it takes just a few clicks to upload them to those sites, and I can easily send direct links to specific videos to potential clients.

Visit a production company's social-media sites to see what their most recent works look like. Recent projects deliver an accurate representation of the current equipment and talent they'll bring to your shoot.

Related: Tricks to Creating a High-Quality Video With Your iPhone

3. Get several quotes.

Getting several estimates is the only way to make sure your project is priced right. It can be time consuming going through the bidding process with several vendors but well worth it in the end as pricing can vary wildly.

Last year, we had our team assess our pricing structure to see where we fit in our local market. We sent out a fake RFP to see how other companies would bid on a project compared to us. (Yes it was very sneaky, but how else could we do it?) What we found was that for the same project bids came in anywhere between $800 and $20,000!

Consider the price along with the quality of their past projects. The company that seems like the best value is the one you should choose.

4. You really do get what you pay for.

No matter what your budget, you'll be able to find someone to create videos for you. If your finances are really tight, there's nothing wrong with hiring a college student who does production on the side, or someone who's really new and just trying to build up his portfolio. Just know that the production quality won't be the same as if you hire a professional team. On the flip side, if you have a bigger budget, use it. Professionals who command higher rates do so because they're confident in their product. They have the bells, whistles and experience to make your video sizzle.

To find a local production company, visit a site like ProductionHUB. You can simply post an RFP and let companies bid on it (be prepared to get inundated with phone calls and emails) or browse listed companies and contact those who are a good fit. Remember, doing some legwork up front is the best way to ensure the end product is what you had envisioned.

Related: Determining the Right Kind of Video for Your Message

Jennifer Jager

Creative Director at Plum Productions and Host at MyVideo101.com

Jennifer Jager is the creative director at Plum Productions, a South Florida-based production company. She's also the coach at MyVideo101.com, an online video-production training site for small-business owners.

 

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Personal Finance

8 Fun and Fulfilling Ways to Retire by Age 50

Early retirement is a real option that more people are pursuing. You can do this if you are willing to work hard.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Marketing

6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.