4 Ways to Generate Leads Using Marketing Automation (Infographic)
As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex.
The number of specialties within marketing has expanded, and now includes positions dedicated to social media, search engine optimization, content creation, conversion rate optimization, email marketing and more.
For most organizations, these positions all have the same ultimate goal: producing revenue for your organization. This means they need to produce a steady stream of leads, and one of the best ways to accomplish that goal is by using marketing automation to amplify their existing efforts.
This infographic created by TechnologyAdvice -- a company that provides resources for both buyers and sellers of business technology -- highlights a few of the ways that a marketing automation program can help your company produce leads and boost revenue.
Entrepreneur Editors' Picks
Online Scams Are More Sophisticated Than Ever. Here's How to Shop Safely on Black Friday and Cyber Monday, According to a Cyber Intelligence Expert.
This Guy Saved Barbie From Cultural Extinction. He Did It by Asking One Big Question.
The Top 5 Hot Franchise Categories for 2023, According to One Industry Expert
Why Can't We Resist Black Friday and Cyber Monday? A Behavioral Economist Explains the Psychological Forces That Make Sales Irresistible.
I Couldn't Sleep. I Obsessed Over My Failures. Then I Found the Weirdest Cure.
This Pitch Scored a $250,000 Investment — But It Almost Didn't Happen
Employees Were Demanded to Go Home. Here's How We Invite Them to Come Back.