4 Ways to Generate Leads Using Marketing Automation (Infographic) If done correctly, marketing automation can help your company produce leads and boost revenue.

By Zach Watson

Opinions expressed by Entrepreneur contributors are their own.

As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex.

The number of specialties within marketing has expanded, and now includes positions dedicated to social media, search engine optimization, content creation, conversion rate optimization, email marketing and more.

For most organizations, these positions all have the same ultimate goal: producing revenue for your organization. This means they need to produce a steady stream of leads, and one of the best ways to accomplish that goal is by using marketing automation to amplify their existing efforts.

Related: 4 Steps to Choosing Marketing-Automation Software That Actually Works

This infographic created by TechnologyAdvice -- a company that provides resources for both buyers and sellers of business technology -- highlights a few of the ways that a marketing automation program can help your company produce leads and boost revenue.

Click to Enlarge

4 Ways to Generate Leads Using Marketing Automation (Infographic)

Zach Watson

Content Manager at TechnologyAdvice

Zach Watson is the content manager at TechnologyAdvice, a company that provides resources for both buyers and sellers of business technology. He covers marketing automation, healthcare IT, business intelligence and other emerging technology.

Editor's Pick

Related Topics


How Stay-at-Home Moms Can Reignite Their Career and Re-enter the Workforce

A returnship is for anyone that took a career break, but this arrangement can be particularly beneficial for busy moms who have taken time off to raise their children and are now ready to jump back into their careers.

Growing a Business

His 'Mesmerizing' Wintry Product Can Cost Up to $500,000 and Is Used By the Kardashians and Disneyland — But It All Started on Accident

MagicSnow founder Adam Williams had a Christmas-themed show in mind — but a billionaire's attachment to one particular detail would turn it into something much bigger.

Business Ideas

Want to Make Money As a Writer? Here's How to Write Things People Really Want to Read

These were the strategies I used to build a healthy newsletter business.

Growing a Business

They Barely Had Enough Money to Set Up One Van. Now This Cleaning Company Is a Five-Star Operation With a Loyal Customer Base. Here's Their Secret to Growth.

Bronco Pro Kleen made Entrepreneur magazine and Yelp's America's "Favorite Mom and Pop Shops" list. Hear from the company on how it maintains a high level of service for Denver locals that continuously earns them 5-star reviews.