📺 Stream EntrepreneurTV for Free 📺

6 Powerful Tips to Get the Most Out of Networking Getting connected is a strategic treasure hunt, a quest to find ways to plug holes to support your startup's mission and objectives.

By Robert Reffkin Edited by Dan Bova

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

REUTERS | Chaiwat Subprasom

Q: How should young, inventive entrepreneurs get connected?
--John

A: The most valuable resource an entrepreneur has is time, so everything on your schedule should leverage those precious hours. In fact, asking how to connect with other entrepreneurs, clients, mentors or investors is not the question you should be asking. Rather, you should be focusing on why you want to connect with them in the first place.

The end goal of networking isn't to be as connected to as many people as possible; it's to connect with the people who can help you overcome obstacles to building your business. In fact, many entrepreneurs go awry playing a volume game, collecting junior board nominations, grabbing multiple coffees a week and attending social events at night. The biggest chunk of your waking hours should be dedicated to building an exceptional product or service, articulating that vision to the marketplace, ensuring operational excellence in all aspects of your business and raising the cash to bring it all to life.

Getting connected is then a strategic treasure hunt, a quest to find ways to plug holes in any of these four areas, and here are some guidelines I swear by.

Related: 4 Ways to Make Yourself Memorable and Leave Great Impressions

1. Nurture your existing relationships.

People who have worked with you in the past --colleagues, classmates, teammates -- can attest to your substance and skills and can help make things happen for you faster than new acquaintances. Do your best to stay in touch with these contacts for the long haul. You never know when you might be able to tap into them to share an idea or opportunity.

2. Do your homework.

There are countless outlets for cultivating new relationships: formal conventions, small seminars and low-key meet-ups, to name a few. But before you get in front of a new crowd, do a bit of research as to the leaders, membership and goals of the organization. Then use your time at the event wisely, identifying mutually beneficial projects to collaborate on right away. Working with others, as opposed to just "happy-houring" with them, cements deeper, more lasting bonds.

3. Ask questions.

Part of networking is having the humility to listen more than you speak. So don't be afraid to raise your hand, ask a compelling question and start a dialogue. Allow someone else to be the authority. Most people are delighted to be seen as experts in their fields.

Related: Launching a New Business Doesn't Make Your Old Connections Obsolete

4. Know your story and make it stand out.

People respond more favorably and more immediately to entrepreneurs who can articulate a company's trajectory in a compelling narrative. So, when you're asking new networks for help be prepared to dazzle them with both your concept and conviction. If you don't believe in yourself, then the people you network with won't believe in you.

5. Make every conversation personal.

Human nature compels us to surround ourselves with people we like, so be friendly and don't make it all about business, especially during the first couple of interactions. My co-founder Ori Allon and I met sitting next to each other at a dinner. He had just sold his first company to Google, and I was working as a White House Fellow in the Treasury Department. But what sparked our dialogue was that we were both Israeli. We stayed in touch, and that friendship led, years later, to Compass.

6. Pay it forward.

Think of ways you can give back to your fellow entrepreneurs, too, whether it's a fresh point-of-view, relevant industry articles, pivotal introductions or acting as trusted sounding board. People wanted to help me with my professional life (founding Compass) because I was helping others in my personal life (founding a nonprofit for first-generation college students, America Needs You).

Related: The 9 Things People Decide Within Seconds of Meeting You

Robert Reffkin

Founder and CEO of Compass

Robert is the founder and CEO of Compass, a technology-driven real estate company in New York and DC.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Starting a Business

I Wish I Knew These Four Things Before Starting My Own Business

Starting a business is hard work to say the least. These are four lessons I wish someone had shared with me before going solo, so I'm here to share them with you.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Devices

Add Some Life to the Office with $60 off This Bluetooth Speaker

This TREBLAB speaker provides 360-degree HD sound and high-powered connectivity.

Business Solutions

Organize Your Podcasts and Audio Content with This $40 Plan

Player FM lets you organize and sync podcasts across different platforms in one place.

Science & Technology

Brand New GPT-4o Revealed: 3 Mind Blowing Updates and 3 Unexpected Challenges for Entrepreneurs

Unveiling OpenAI's GPT-4.0: The latest AI with vision, auditory, and emotional intelligence abilities is revolutionizing industries. How will it affect your business?

Resumes & Interviewing

Find Jobs Easier with This AI Resume Builder on Sale for $90

Canyon Pro features automated resume writing, application autofilling, and more helpful tools for finding a job.