6 Steps to Strengthening Company Culture (Infographic) It's time to rethink company culture, and to treat it like any other strategic business initiative. This infographic can help.

By Carly Okyle

Opinions expressed by Entrepreneur contributors are their own.

Company culture is a big deal. It factors in when making hiring decisions, as well as branding and marketing decisions. While it's often referred to as a "vibe," or otherwise something unquantifiable, company culture can -- in many ways -- affect a project or a company's success.

After all, company culture doesn't just happen. It's something you create and have to actively manage, just as you would keep tabs on and make tweaks to any other initiative at your company.

The folks at culture management software company CultureIQ have developed the infographic below to walk us through six simple steps to build and maintain the company culture you want. After you decide what's important to your organization -- via a mission statement and finding strategic goals to focus on -- you need to provide channels for your employees to provide feedback. Communicating your vision with open meetings or focus groups can also be helpful.

Related: The Industry With the Happiest Employees, and How You Can Follow Its Lead

Whether you want your office to be the sort of place that has water gun fights every Wednesday, to have an environment where Thirsty Thursdays (and, by extension, Hangover Fridays) are regularly celebrated, or to just have everyone get along, the important thing is to work to make that happen -- with data and followup.

Check out the full list of steps below:

Click to Enlarge

6 Steps to Strengthening Company Culture (Infographic)

Related: Creating The Right Culture For Startup Success

Carly Okyle

Assistant Editor, Contributed Content

Carly Okyle is an assistant editor for contributed content at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Risky Bets or Safe Plays? Here's How to Find the Perfect Portfolio Balance

A successful investment strategy blends diversification, self-awareness and regular rebalancing to manage risk and seize growth opportunities.

Science & Technology

How to Access the Inner Power That Makes You Irreplaceable in an AI-Driven World

By awakening our Absolute Intelligence, we can lead with purpose, creativity and heart in a tech-driven world.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

A Cambodian Refugee Paralyzed By Polio Says 'Not Much' Was Expected of Him. He and His Wife Built a Multimillion-Dollar Business That Beat All Odds.

Steve and Brittany Yeng were discouraged from pursuing their unique idea, but they didn't listen to the naysayers.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Growing a Business

What 18,000 American Small Businesses Can Teach You About Success

Stay curious, stay committed and keep showing up — your success story is still unfolding.