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Building a Fan Following by Tapping Into Customers' Passions Barry Meguiar, Meguiar's president and 'Car Crazy Central' TV star, breaks down his four-step secret to building brand loyalty.

By Business & Burgers

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From modest family business to a globally sought after company and television sensation, Barry Meguiar transformed the car care business, one gearhead at a time. How can you go about creating an avid customer base brimming with passionate fans? The Meguiar's president and Car Crazy Central TV star breaks down his four-step secret to building brand loyalty with a marketing plan fit for any entrepreneur, regardless of ad budget. All this and more while we enjoy another epic meal at Muldoon's Irish Pub. On today's menu: the St. Paddy's Burger, a savory beef patty with Dubliner cheese, bacon and avocado.

Related: Know Your Value and Get Paid More

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Business & Burgers

Co-hosted by Scott Duffy & Alan Taylor

Co-hosted by Scott Duffy and Alan Taylor, the podcast/video series travels across the United States in search of the best burger in America, and a side of tasty business advice. Business, sports, celebrities and food collide in a fun, interview-style format where noteworthy guests share the secret sauce needed to build prosperous, game-changing companies.

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