Subscribe to Entrepreneur for $5
Subscribe

Why Facebook Is No Longer the Best Place to Build a Following

Rachael Herrscher shares how to build an online presence and avoid certain pitfalls in a world where everyone is scrambling for "likes."

By
Opinions expressed by Entrepreneur contributors are their own.

Did you know more women own businesses in Salt Lake City than anywhere else? Salt Lake City, or "Silicone Slopes," is a gender equal, tech-focused city, where Todaysmama.com and SocialBoost.com founder Rachael Herrscher began her entrepreneurial journey. In this video, Herrscher describes how pivoting from a traditional print business to an online model helped her survive the 2008 economic crisis. She shares some tips on how to build an online presence and avoid certain pitfalls in a world where everyone is scrambling for "likes."

Speaking of pivoting, we turn our attention to a super-secret specialty burger from Westgate Resort's Edge Steakhouse in beautiful Park City. Chef Wayne has concocted a delicious East-meets-West Wagyu burger, broiled to perfection and topped with truffle aioli, a sous vide lobster tail, béarnaise sauce, black truffle peelings and caviar on a brioche bun. As Alan Taylor's taste buds are overjoyed by the amazing Edge Burger, we get some great advice for women looking to get into business and acquire funding. Herrscher details how to craft the perfect pitch, obtain like-minded investors and build your online tribe of influencers. Are you ready to grow, adapt and pivot in today's connected age? Watch now.

Related: Building Strong Relationships: Skipio's Nick Greer & Randy Garn

Watch more videos from Business & Burgers on their YouTube channel.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Latest

These 13 Founders Share Their Number 1 Piece of Advice to Help You Set and Achieve Your Business Goals

From time management tips to shifting your energy these founders share their go-to business tips to help you thrive in 2023.

Why Founders Are Hiring These Two Coaches to Supercharge Their Business

Ankita Terrell and Emily McDonald share how they serve as strategic cofounders to help top female founders scale.

CookUnity CEO Mateo Marietti on Connecting Chef to Consumer

CookUnity CEO Mateo Marietti talks about founding the meal subscription service, a sustainable-minded business model, and becoming the "Spotify of Food Delivery."

Unleash Unshakable Confidence in 7 Days

In the cut-throat business world, self-doubt can be the difference between success and failure, costing you everything.

60 Second Business Tip: How to Stop Getting Ghosted

Business development consultant Terry Rice shares simple ways to win deals.

This Entrepreneur Created an Index to Help You Measure The True Value of The Real Estate Market

The CEO of Empowered Investor sits down with Jessica Abo to discuss the Hartman Comparison Index and his predictions for 2023.

David "Rev" Ciancio on How To Master Restaurant Marketing

Marketing Expert David "Rev" Ciancio discusses the importance of publishing honest social media video content, simple branding strategies, and creating a new type of restaurant conference that actually helps you grow your business.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

60-Second Business Tips: Three Ways to Boost Your Productivity

Business development consultant Terry Rice shares simple ways to get more done.

Ryan Peters of Peters Pasta on Making Content Creation into a Business

Interview with content creator and Peters Pasta founder Ryan Peters about going viral on TikTok, transitioning to full-time content creation, and picking the right brand partners for collaboration.

How This Entrepreneur Went From Broke to $2.3 Million in Sales

He used the '3 E Method' to turn around a failing business in a few short months.

Chef Joe Isidori of Arthur & Sons NY Italian on Finding Your Authentic Voice

Interview with restaurateur Joe Isidori about opening Arthur & Sons NY Italian, modern restaurant culture, and leveraging social media as a wellness tool.

The No.1 Most Bankable Skill You Must Have to Succeed in 2023

If you don't foster this skill, you'll fall behind the pack financially and professionally in 2023.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.