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Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process Watch this free Entrepreneur Insider session with digital marketing expert Terry Rice, who explains how to tell stories that will drive sales.

By Terry Rice

entrepreneur daily

Data can tell you who is buying your product or service, but it usually can't tell you why they choose to do so. If you can't understand why someone makes a purchase, it's difficult to encourage others to take the same action.

Related: Use Instagram Stories to Build Your Brand

Leveraging best practices from design thinking, digital marketing expert Terry Rice will teach you how to understand why people choose to buy from your brand -- or a similar brand -- and how to tell stories that will engage other prospects to do the same. By highlighting the customer journey and desired outcome, you'll be able to cut through the noise and make a genuine connection, while also positioning yourself as the go-to option for your target audience.

Need some developing content to connect with your audience, or have other digital marketing questions? Book a consulting session with Terry on Entrepreneur's Ask an Expert platform. His schedule is always up to date, and you can even record the meeting if you'd like.

Be sure to follow him on Instagram @itsterryrice as well.

About the expert:

Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow their company through digital channels. His professional experience includes client facing roles at organizations including Facebook and Adobe. Today, he serves as a conduit to make these best practices available to a larger audience.

About Entrepreneur Insider:

Entrepreneur Insider is a community created by the editors of Entrepreneur magazine, which is dedicated to helping its members grow their businesses and achieve their goals. We'll do that by connecting you with the smartest entrepreneurs and experts, providing access to critical resources and creating a network of peers that can help you stay on track.
Terry Rice

Entrepreneur Staff

Business Development Expert-in-Residence

Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and Managing Director of Growth & Partnerships at Good People Digital; an agency that provides marketing and monetization solutions for entrepreneurs. He writes a newsletter about how to build your business and personal resilience and personal brand in just 5 minutes per week and created a revenue optimization checklist to help you multiply your income potential. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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