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Five Ways to Effectively Optimize Your Business Operations Tweaking and enhancing routine operations creates more time for strategy while driving down overhead.

By Rocco Baldassarre Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

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Optimization of business practices is a leading motivation for businesses worldwide. Client satisfaction is at the forefront of all business processes. However many practices in a business environment are performed manually leaving room for human error as well as the risks of client needs not being properly met.

Sources show that automation in the manufacturing industry has proven quite precise, and the optimization of business operations has, across the board, provided transparency and accuracy per the needs of the client. The following are five steps on how to effectively optimize your business operations.

1. Using an email scheduler.

Email schedulers allow for the optimizing of electronic information sent to clients. With the use of such schedulers, the opportunity for the release of information turns into a myriad of satisfaction for the client.

The use of email schedulers also allows for time-released notifications that are best suited to the lifestyle of the client, such as time delayed automatic emails. Such delays in time allows for ease of client access to the information as well as ease of follow up.

Email schedulers ensure that information is properly reached to the client in a timely and efficient manner.

Related: Five Things Productive Entrepreneurs Do Each Day

2. Client reporting automation.

The use of tools such as APIs and similar coding parameters can be developed to match the needs of all types of individual businesses. These optimization techniques save time and money when related to marketing agency campaigns.

Client reporting automation is an important way that businesses can stand out from the crowd even when the market for the product is slower. APIs are often market-proof and stand the test of lower market values, allowing for the customer-business relationship to continue to thrive even under pressure.

Related: The API Economy: What's in it for Business?

3. Integrations.

Integral parts of business optimizations often include CRMs when integrated with sales cycles. CRMs help current and future clients to feel included in the business culture and allow for opportunities to analyze client interaction as it is directly related to the needs that the client and the business have in common.

Allowing clients a view into the business culture often ensures a strengthened relationship between customer and business due to the level of inclusion initiated by both parties. Customer integration is beneficial not only for the customer, but it also causes the business to focus its needs and to tailor its products to the needs of the customer.

Related: Three Ways to Integrate Traffic Analytics Into Your Sales

4. Customer nurturing.

Allowing the customer to feel validated is an important part of business operations. The customer must feel the values and their importance to the company lest they take their business needs elsewhere. Email marketing is integrally involved with customer nurturing, especially the use of remarketing campaigns.

Visitors to any business' social media websites proves interest in some type of part of the business strategies. Usage of remarketing, often in the form of advertisements, helps the business to garner even further potential clientele.

Keeping the client happy and informed is possibly the greatest need of the business, and taking extra steps to ensure an organic relationship between customer and provider is imperative.

SMS text messaging campaigns are in turn a way to keep the customer connected with all of the little computers in our pockets today.

Related: Customer Relationships

5. Newsletters.

Automated and efficient, newsletters are often concise versions of company goals made and met throughout any extended period of time which the client-business relationship has transpired. Newsletters are a great way to keep in touch with the customer and to holistically maintain the relationship held by client and business.

These types of communications allow doors to open between businesses as those with more communication amongst themselves often prosper greatly. Newsletters are also important ways for the client to know the exact branding of the company they desire to work with.

Related: Four Steps to Building a Profitable Digital Newsletter

Business optimization ensures that the needs of the customers are met within a timely fashion. This allows for the opportunity of client-business relationship to thrive and for both parties to save time and money. Effectively optimizing these business operations will garner positive relationships within and outside of the company.

Rocco Baldassarre

Founder & CEO of Zebra Advertisement &

Rocco Baldassarre is a digital marketing consultant and entrepreneur. He is best known as founder of the award winning digital marketing agency Zebra Advertisement and the youngest Google Partners All-Stars Winner at the age of 24. He also founded 1DollarAd and International PPC, among other businesses. For his work with Bing Ads, Microsoft awarded him the Most Valuable Professional Award. He has been featured by The Huffington Post, The New York Times, and Upwork's Annual Impact Report. among other publications.


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