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Want to Expand Your Market Overseas? Here's Everything You Need to Know About Global Logistics in 2024 With rising geopolitical tensions and changing market conditions it can be hard for businesses to navigate supply chain logistics even in a post-pandemic world. Here are three tips from the CEO of an international customs brokerage.

By Mike Chisholm Edited by Maria Bailey

Key Takeaways

  • Understand regulatory requirements in advance
  • Factor In geopolitical tensions and changing market conditions
  • Build strong relationships with international partners

Opinions expressed by Entrepreneur contributors are their own.

The pandemic made global supply chain issues a common dinner table conversation. Now, with escalating geopolitical tensions and competing manufacturing hubs in China, India and Mexico, it can be hard for businesses to understand what the best strategy is for moving goods internationally.

Yet, despite the complexities affecting our global supply chains, the opportunity for businesses to engage in international trade has never been better. Advances in technology continue to make it easier to automate logistics. In fact, according to Acumen Research and Consulting, the global logistics automation market is predicted to reach $133 billion USD by 2030.

Not only is technology making supply chain logistics easier for businesses to manage, but in a down market, there can be opportunities to negotiate better deals with overseas suppliers, find new customers and create business models that adapt to future market conditions.

Regardless of your motivation, if you're a business looking to expand abroad, here are three tips that can give you a competitive edge:

1. Understand regulatory requirements in advance


Paperwork may seem tedious, but in the world of global logistics, an incorrect or incomplete form can determine whether or not your shipment gets across the border. As the leader of a customs brokerage and freight forwarding business, I can tell you brokers spend a disproportionate amount of time following up with clients to complete the appropriate paperwork to clear customs.

Understanding simple but important details like what determines your product's country of origin is instrumental for budgeting and planning. For example, if a business purchases materials from China and further develops them in the U.S. before resale, many leaders assume they qualify for reduced duty through North America's free trade agreement (now known as the Canada, U.S., Mexico Agreement) — but this isn't always the case. Products must meet a specific set of criteria to leverage the lower duty rates. Missed details like this can cost businesses a significant amount of money unexpectedly.

It's also important to understand how exchange rates are calculated. Many businesses are surprised when they have to pay more for duty on a shipment when it arrives than they originally estimated. That's because the exchange rate is calculated at the time of direct shipment. Exchange rates fluctuate, so it's important for businesses to bear this in mind when creating budgets.

Related: Your Customers Don't Care Where Your Ecommerce Business Is Based, So Be Ready to Ship Anywhere in the World

Factor In geopolitical tensions and changing market conditions


From China's recently passed "retaliation tariff" to attacks on merchant ships in the Red Sea, growing geopolitical tensions are causing businesses to rethink their trade routes.

How a business navigates geopolitical disruptions largely depends on whether it is looking for a short-term or long-term strategy. If a company is looking for a short-term strategy, for example, it can likely adapt more swiftly to trade route disruptions. Businesses focused on long-term logistical planning, however, need to factor in the big-picture implications of geopolitical stability.

Take, for example, the current tensions between the U.S. and China, which have caused more manufacturers to set up operations in Mexico. If the U.S. decides to permanently shift its purchasing from China to Mexico, this change would have significant implications on the trade route's pricing and capacity in the long term.

Businesses entering into international markets should factor in what parts of the supply chain are likely to be disrupted within the time frame they are targeting and consider whether or not they are well positioned to pivot, as necessary.

Related: How to Find International Customers and Partners as You Expand Your Market

Build strong relationships with international partners

One of the most overlooked factors in navigating global logistics is the importance of building strong relationships with partners abroad. Businesses seeking strong international partnerships must learn and adapt to the customs and cultures of the regions they operate within.

In my work, I do business with partners in multiple countries. Every year, when I attend their annual conferences, I notice the difference between leaders who respect the local customs and those who operate as though they were on home soil. Often, this attitudinal difference determines who establishes long-lasting, cooperative partnerships that lead to better pricing and referrals and who loses business altogether.

According to the International Labour Union, a staggering 70% of international ventures collapse due to cultural disparities. Every culture has its own etiquette. Doing a little research on the communication rules and accepted behaviors in the countries you're operating in can go a long way toward establishing a cooperative partnership.

As a seasoned leader in international logistics, I've seen firsthand the transformative power of adapting to global market dynamics. For businesses venturing into international terrain, understanding regulatory landscapes, geopolitical shifts and cultural nuances not only mitigates the risk of expansion but can help maximize the opportunity.

Mike Chisholm

Entrepreneur Leadership Network® Contributor

President & CEO of A & A Customs Brokers

Mike Chisholm is a seasoned leader in the logistics and customs brokerage industries. He is President & CEO of A&A Customs Brokers.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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