You can be on Entrepreneur’s cover!

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.

By Geoff Weiss

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

apple.com

From its iconic 1984 Super Bowl spot touting the first-ever Macintosh to the infamous dancing silhouettes that inaugurated the launch of the iPod, Apple's advertising efforts have undergone eye-catching evolutions over the years -- though one thing has stayed the same.

In ads for its iPhones and iPads, users have noted that the time that the devices display has remained oddly consistent. In promotional images for its most recent line of iPhones, for instance, the time is always set to 9:41. Of course, given Apple's unique flare for design and its perfectionistic streak, this is no happy accident.

Rather, reports The Atlantic, it serves to memorialize the precise minute during which the products are unveiled during the company's keynotes.

Related: Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Former Apple software engineer Scott Forstall explained, "We design the product launch keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience's watches."

But it wasn't always 9:41 at Apple, Forstall said. Steve Jobs unveiled the very first iPhone at the Macworld Conference & Expo in San Francisco at 9:42 alongside slides reflecting that time. "We know we won't hit 40 minutes exactly. And for the iPhone, we made it 42 minutes," Forstall noted. "It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes." The 41-minute mark is still in effect today.

Though a relatively slight detail, The Atlantic notes that the time-stamp further links Apple's creations to Jobs, adding to his evocative lore.

Related: IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Living

Bring the Fun to Work with This $40 Xbox Accessories Bundle

Includes cables, charger base, a gaming headset, and more.

Thought Leaders

We Live in a Data-Driven World — Here's a Case For Listening to Your Gut Instead

Honing and trusting one's intuition can lead to quicker, more effective decision-making. Here's how to harness the power of listening to your gut to make the best choices.

Growing a Business

Bantam Bagels' Founder Fell Into a Mindset Trap 'People Don't Talk About' After Selling the Now-Defunct Business for $34 Million — Here's What Happened

Elyse Oleksak and her husband Nick founded their mini bagel business in 2013 — and it was an instant hit.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Money & Finance

Setting Your Business Up for Success Through the Rest of 2024

CFO's mid-year update: Understanding the latest trends and regulations impacting business finance.