How Instagram Helps Marketers and Work-From-Home Professionals Increase Their Influence
If you don't have thousands of dollars to expand your reach, you need to flex your IG muscles.
By Lucas Miller •
Opinions expressed by Entrepreneur contributors are their own.
Sixty-two percent of Americans were working from home as of late spring, according to a May 2020 Gallup survey, making ecommerce even more critical to any successful marketing campaign. Social channels are especially helpful in encouraging customer demand, which offsets risk amid a deep recession.
Instagram in particular is one of the most profitable sites for promoting goods and services, especially if you operate in a niche — think fashion and beauty, travel, health and fitness, food, consumer goods, home and decor and digital services — that makes heavy use of multimedia content. In fact, ecommerce makes up 15.8 percent of total interactions on Instagram, according to a January 2020 report by Socialbakers.
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