3 Takeaways on Entrepreneurship from O Positiv Co-Founder Bobby Bitton O Positiv CEO Bobby Bitton details the company's journey on this week's 'How Success Happens.'

By Robert Tuchman

Key Takeaways

  • Take seriously what others don't.
  • Use your brand to meet the customers where they are.
  • Learn from your customers.
entrepreneur daily

This week, I had a phenomenal conversation with Bobby Bitton on How Success Happens. He's the co-founder and CEO of O Positiv, a women's health company that's changing the game for issues like vaginal health and menopause. The company launched in 2018 with FLO PMS Vitamins and has released more than a dozen new products since then. I wanted to hear how the company took a niche issue like PMS and turned it into a brand that can support a woman through her entire health journey.

You can listen to my whole conversation with Bitton above, and I've pulled out three key takeaways.

Take seriously what others don't

O Positiv was able to scale because there were huge parts of a women's health journey, like PMS and menopause, which were going undiscussed. Bitton and his sister and co-founder Brianna tuned in to the concerns of the end customer and took seriously the 30- to 40-year span during which a problem like PMS is called normal. Those concerns became the launchpad for the business.

Timestamp — 10:25

Related: This Angel Investor Has Funded More Than 150 Businesses. Here's What She Learned When She Started Her Own.

Use your brand to meet the customers where they are

O Positiv's brand messaging helped it sell out in its first two months because it married provocative ways of speaking about formerly taboo topics like PMS with science education that people need to hear to trust a product. A great product won't earn customer attention, and earning attention without a great product won't create a successful business.

Timestamp – 15:09

Related: Lo Bosworth's Health Woes Led to a Thriving Wellness Brand. Here Are Her Biggest Success Tips.

Learn from your customers

The ultimate test of success is not if something makes sense but if it works in the real world with customers. The O Positiv had many great ideas, but only some proved successful. From there came the operating principle to get real-world data as quickly as possible with minimal investment before doubling down on any "good on paper" idea.

Timestamp — 26:30

Related: A Podcasting Pioneer Shares His 3 Biggest Tips for Success

Robert Tuchman

Entrepreneur Staff

Host of How Success Happens

Robert Tuchman is the host of Entrepreneur's How Success Happens podcast and founder of Amaze Media Labs the largest business creating podcasts for companies and brands. He built and sold two Inc. 500 companies: TSE Sports and Entertainment and Goviva acquired by Creative Artists Agency (CAA).

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Devices

Grab a Wireless 4-in-1 Charging Hub for $39.97

No need to worry about a dead battery slowing your hard-earned progress.

Diversity

Prioritize DEI and Crush Your ROI Goals — How Inclusive and Authentic Marketing Drive Business Growth

There's one business hack that's winning, though it's often overlooked: Diversity, equity and inclusion is good for business — and just plain good.

Starting a Business

This Black Founder Was Denied a Business Loan and Set Out to Prove the 'Gatekeepers' Wrong. He's Made More Than $500,000 So Far — But It's Just the Beginning.

Rob Gooljar, founder of IRIS blossom, started an Instagram account to share his love of floral arrangements — then the requests started rolling in.

Business News

Woman Goes Viral After Recording Her Disastrous Call With HR After Being Let Go: 'They Tried to Gaslight You'

Brittany Pietsch posted a nine-minute-long clip of her firing from Cloudflare on TikTok, and it went viral. The company's CEO responded on X — and also went viral.

Science & Technology

AI May Not Take Your Job, But Someone Using AI Likely Will — Here's Why.

Artificial intelligence is becoming ubiquitous across marketing and public relations agencies. These tools can increase productivity, but there are risks to consider.

Living

How Learning to Take Care of Myself Helps Me Take Care of My Business

For entrepreneurs, particularly women, balancing the myriad responsibilities of business ownership can be all-consuming. You can't pour from an empty cup — here's how I started putting myself first and how it made my business more successful, too.