How to Become an Authority Online in 8 Simple Steps (Video) Consider these tips for standing out online as a go-to resource in your industry.

By Lewis Howes Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Is it just me or do you also notice a lot of average branding and marketing strategies in the online space?

Guess what? Being average isn't going to cut it if you want to be great.

#insert RSS here#

So many entrepreneurs and business owners are striving for elite status, but just don't have the authority to make it happen.

And the best way to set yourself up to win with your business is by becoming the authority in your industry.

What does that mean?

Most of the top authorities get more leads, consistent clients, have higher rates, endless demand, along with countless opportunities knocking at their doorstep.

If you want to get there, then here are the eight key things you can do right now to become an authority online:

Here is the breakdown for the 8 keys to becoming an authority in your industry online:

1. Know Your Expertise

The fakers will always be sniffed out so make sure you know your stuff like the back of your hand.

2. Write a Book

Everyone's got a book these days as it's so easy to self publish on Kindle. If you don't have a book it's going to have people second guessing your expertise.

3. Build an Authority Site (Invest in Design)

This doesn't necessarily mean that you have to go overboard with the perfect design. It really means you want to focus on the layout and the flow of the site so the user will easily feel "at home" when they arrive.

4. Memorable and Sharable Content

Boring content sucks, and no one wants to read or share it. Create epic stuff that people can't wait to share first.

5. Featured in Media

When you see someone on TV, in a magazine/newspaper of hear them on the radio frequently, they don't get on their by chance… it's because they have something of value and expertise to add to the segment. Work your way onto getting featured as often as possible.

6. Guest Posting

I like the idea of "being everywhere" and a great way to start is by guest posting on all of the authority sites in your industry.

7. Connecting With Influencers

Don't just connect with them… but add massive value and promote them as you'll quickly become the champion of their network if you do.

8. Speak at Events

This isn't a must, but it sure helps when you do as the people that attend and speak at events tend to have their hands on the pulse of the industry.

Lewis Howes

New York Times Bestselling Author, Entrepreneur, Coach

Lewis Howes is a New York Times bestselling author of The School of Greatness and The Mask of Masculinity. He is a lifestyle entrepreneur, high performance business coach and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. He hosts a top 100 iTunes ranked Apple podcast, The School of Greatness. Howes was recognized by the White House and President Obama as one of the top 100 entrepreneurs in the country under 30. Details magazine called him one of “5 Internet Guru’s that can Make You Rich.”  Howes has been featured on Ellen, Good Morning America, The Today Show, The New York Times, People, ESPN, Sports Illustrated, Men’s Health and other major media outlets.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

AI Is Going to 'Replace Everybody' in Several Fields, According to the 'Godfather of AI.' Here's Who He Says Should Be 'Terrified.'

Geoffrey Hinton, called the "Godfather of AI" due to his pioneering work on AI, says some fields face a heavier risk of replacement due to automation.

Innovation

How to Identify the Patent-Worthy Innovations in Your Business

Here's how to know which innovations are truly worth protecting — before putting time and money into filings that may never pay off.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

Consumers and Employees Still Want Diversity — Here's How Businesses Can Get It Right

For companies, the current backlash against DEI programs is an opportunity to refocus by addressing their flaws.

Business News

Amazon CEO Tells Employees AI Will Replace Their Jobs 'In the Next Few Years'

Amazon CEO Andy Jassy says that the e-commerce giant is already using AI to improve internal operations.