How to Build a Community Around Your Brand Jessica Abo sits down with the CEO and founder of everyday essentials brand GEM.

By Jessica Abo

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

After battling a series of health issues, Sara Cullen discovered she wasn't getting the right nutrition. She walked down the vitamin aisle to find relief, but says she only came across artificial ingredients, hidden fillers and toxic routines.

With a background in food and sustainability, Cullen set out on a mission to partner with women entrepreneurs, scientists and farmers. She connected with herbalists, doctors and activists along her journey, leading her to develop innovative applications for algae and ultimately create GEM.

"It's always been about building a community of women and creating a space for them to have real conversations around their health. A space for them to feel empowered, to make decisions about their health in a clean way," she says.

Cullen sat down with Entrepreneur Network partner Jessica Abo to talk about her business, how she has created a robust community around her brand and shares her advice on how you can, too.

Click play to learn more.

Related: Why Knowing Your Personal Currency Can Help You Make an Impact

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Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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