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How to Win Bigger Deals and Avoid Getting Ghosted Brian Cristiano shares sales tips on how to accelerate timelines provide better solutions.

By Terry Rice

entrepreneur daily

According to a KPMG study of more than 230 buyers, 12% of salespeople are excellent, 23% good, 38% average, and 27% poor. So, if you're involved with sales, there's an 88% chance that you can learn a thing or two from Brian Cristiano.

Brian is a sales pro and the CEO of BOLD Worldwide, an advertising and consulting agency which has helped transform many prominent brands including; PepsiCo, UFC Gym, Orangetheory Fitness, Jennifer Lopez, Alex Rodriguez, and the New York Mets.

What's even more impressive is that Brian began his career without any connections or money. At 16-years old, he picked up a video camera, taught himself how to film, and produced a skate video which he sold for over $40,000. Today, he coaches some of the most successful names in business, and speaks to audiences on how they can create success personally and in business.

In this conversation full of practical tips and tricks, Brian provides input on:

  • How proper branding can increase your chances of getting a "yes" before you even get on the phone
  • Winning bigger deals and accelerating your sales cycle by using the "Wedge Strategy"
  • Getting over apprehension or nervousness around conducting sales calls
  • How to avoid getting ghosted by prequalifying the prospect's sense of urgency
  • How asking the right questions can reveal your expertise and lead to powerful solutions

Watch the video for all these tips and more!

And, you can learn more from Brian by following him on Instagram or visiting his website

What were your key takeaways from this article? Please share them with me on Instagram or LinkedIn.

Terry Rice

Entrepreneur Staff

Business Development Expert-in-Residence

Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and Managing Director of Growth & Partnerships at Good People Digital; an agency that provides marketing and monetization solutions for entrepreneurs. He writes a newsletter about how to build your business and personal resilience and personal brand in just 5 minutes per week and created a revenue optimization checklist to help you multiply your income potential. 

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