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IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed

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Breakfast in isn't just for homebodies anymore.

Swedish company is opening a pop-up café in that serves diners breakfast in bed from May 18 to 20, reports The Wall Street Journal.

Customers can book a single or double IKEA bed for a 45-minute period from 7 a.m. until noon and order a traditional Swedish breakfast. From noon until 3 p.m., you can still book the beds, but only for naps. specialists will be available throughout the day.

Related: IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch

Booking a bed is free, but it looks like the pop-up café is more of a testing ground meets publicity stunt, as the beds will not be directly for at the café.

IKEA is known for its unconventional marketing campaigns. Last year, the furniture company partnered with to offer rental opportunities in an IKEA store in Australia.

Related: Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

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