Get All Access for $5/mo

Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp Plus, YouTube, Reddit, Mailchimp, and Amazon, too.

By Entrepreneur Store Edited by Jason Fell

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

bongkarn thanyakij

In 2018, an estimated 1.8 billion people worldwide purchased products or services online, amounting to $2.8 trillion in global e-retail sales. Projections suggest that the total amount of sales will grow to $4.8 trillion by 2021. That's an enormous sum, of course, and it's the primary reason why anyone who runs a business should have an online presence and some expertise in digital marketing.

In short, digital marketing is the act of using online technologies like social media, display ads, and more to reach audiences and convert them into buyers. In The 2020 Full Stack Digital Marketing Certification Bundle, you'll learn what it takes to grow your business online by diving into said technologies.

This 12-course bundle offers a comprehensive overview of some of today's most important platforms for digital marketing. You'll get a beginner-friendly introduction to the Duopoly—Facebook and Google—the two largest advertising platforms in the world in which you'll learn how to create ads and promote them to specific audiences to attract new customers and retain existing ones. You'll also get a crash course in search engine optimization (SEO), learning how you can attract organic traffic through search engines.

You'll explore retention marketing techniques like email marketing with beginner-friendly ESP (email service provider), Mailchimp, and push notifications. And you'll even delve into slightly newer and trending advertising mediums like Reddit, LinkedIn, and YouTube. There's even a course on building and promoting an ecommerce business through Amazon specifically rather than building your own shop.

No matter what your business does, it's important to have a strong digital marketing infrastructure. These courses will help you develop an omnichannel digital marketing strategy that may help your business scale. Right now, you can get The 2020 Full Stack Digital Marketing Certification Bundle for just $39.

Entrepreneur Store

Entrepreneur Leadership Network® Contributor

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

Retirees Are Raking in Billions With These 4 Side Hustles: 'There's No Age Limit to Innovation'

Most Americans plan to work part-time in retirement — and the opportunities are endless.

Business News

Amazon Asks Employees to Use Its New, Internal Chatbot That's 'Safer Than ChatGPT'

Amazon has reportedly introduced an internal chatbot named Cedric.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Thought Leaders

How to Build a Personal Brand Like Simon Sinek, Brené Brown and James Clear

Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and staying consistent, you can establish yourself as a go-to expert in your niche.

Thought Leaders

How to Build a Legacy For Your Company You Can Be Proud Of

We all want to be proud of the personal and professional legacy we leave behind. The "obituary test" is a powerful tool for determining whether or not you and the organization you've put so much time, effort and energy into are aligned with your personal values in a way that will endure.