The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.

learn more about Nina Zipkin

By Nina Zipkin

SnickersBrand | YouTube

From the close game that led to the Patriots' fourth win, to Katy Perry's fever dream of a half-time show, perhaps it's unsurprising that this year's Super Bowl was the most tweeted game to date. And when big-name brands were paying $4.5 million for 30 seconds of the broadcast, you know they hope sports fans stayed glued to their seats during the commercial breaks.

From the adorable and inspiring to the star-studded and just plain odd, here are the must-watch ads, as ranked by Hulu Ad Zone. (Note: That depressing Nationwide commercial is No. 18 on the list, but given the massive backlash it spurred, it certainly stands out as one of the most memorable.)

Related: 5 Plays That Make Your Email Marketing Score

1. Budweiser – "Lost Dog"

The beer brand took to the top spot once again this year (with 1.5 thousand likes and counting on Hulu's Adzone) with its seemingly can't-miss formula highlighting the friendship between a curious puppy and a group of protective Clydesdale horses. The little dog's big journey home set to a cover of I'm Gonna Be (500 Miles) have people still tweeting out the #BestBuds hashtag.

2. Snickers – "The Brady Bunch"

Snickers' log line is "you're not you when you're hungry," and the candy bar continues its long line of celebrity-driven spots by dropping cult cinema favorites Danny Trejo and Steve Buscemi into the groovy, sepia-toned world of the Brady Bunch – by standing in for Marcia and Jan Brady. "Jan, this isn't about you!"

3. Toyota – "My Bold Dad"

Leave your cynicism at the door for this one too -- going for the double-gut punch of paternal pride and supporting our troops, the car manufacturer took a cinematic minute to follow the course of a father-daughter bond as a tearful dad drops off his military recruit daughter at the airport.

4. Clash of the Clans – "Revenge"

Liam Neeson spoofs his tough action hero persona by adding some epic gravitas (and a scone!) to the commercial for video game developer Supercell's popular wizard and warrior-filled mobile game.

5. Always – "Like A Girl"

Of course it's no secret that a great many commercials from Super Bowls past put the emphasis on objectifying women rather than empowering them, so it's gratifying to see the support for Always' ongoing efforts to turn "like a girl" into a positive rather than a put down.

Related: 3 Ways Launching a Startup Is as Tough as Playing for the NFL

For the rest of the top 10 from Hulu's Ad Zone 2015, check out the videos below. We want to hear from you -- vote in our poll at the bottom of the page and tell us which ads you loved the most this year.

6. Fiat – "Pill"

7. Coca-Cola – "#MakeitHappy"

8. Dodge – "Wisdom"

9. Esurance – "Sorta Pharmacy"

10. Universal Pictures – "Minions – Super Fans Spot"

Related: Here Are the Best Months, Days and Times to Publish YouTube Videos

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.

Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

Pet Owners Slammed By Inflation Even As Fed Tries To Fight It

The Federal Reserve raised interest rates on Wednesday in an effort to fight inflation.

Marketing

Entice Customers to Make Additional and Larger Purchases Using These Two Tactics

With transparency, permission, and an eye on the customer's perception of value, you can knock both cross-selling and upselling out of the park.

Business News

Influencer's Team Speaks Out After Being Slammed For Selling Instagram DMs for $10,000: 'False and Inaccurate'

Emma Chamberlain's merchandise website went viral after one fan noticed a particularly pricey offering.