Get All Access for $5/mo

The Best Medicine for Your Business: A Fresh Set of Eyes When you find that your company feels stunted, or a problem seems to have no solution, find some outside help fast.

By George Deeb Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

Over the years, I have had many clients with problems in their business that they didn't know how to solve. They would invite me in to take a look to see if I could solve their problem. And, sure enough, a very easy solution to the problem presents itself in quick order. It's not that I am smarter than them, but because I came in with no pre-conceived ideas or past experience with the company, and simply came in with a fresh set of eyes and logical business sense.

Related: 7 Ways to Obliterate Creative Roadblocks

Let's talk about an example. I had one client that hit a wall with growth. They successfully grew from zero to over $10 million in revenues, but then growth flatlined for a couple years, and despite their efforts to break through that level, revenues just stayed flat. After I came in and looked at the historical sales and marketing efforts, it became perfectly clear what the problem was: they were not materially investing in sales and marketing at all!

The founder had assumed that a "business as usual" approach would help him solve the problem, with him being the primary salesperson of the company. But that presented a huge bottleneck for the business. One person has a fixed capacity for selling, and regardless how good he was at selling, he was never going to sell more, without expanding the sales team and investing in marketing to help drive new leads.

The point here is sometimes a CEO, especially a founding CEO, is just "too close" to the business, immersed in the day-to-day work, that they can't take a needed pause to see the forest through the trees.

Related: The Importance of New Blood to a Startup

A few key learnings here:

1. Set aside time to get out of the day-to-day work to better think strategically about how you are running your business.

2. Understand that just because something worked before, it doesn't mean it is going to continue to work forever.

3. The needs of the business will change as your business scales, so adjust your plans accordingly.

4. Oftentimes, bringing in a fresh set of eyes can help you more clearly see what you may not have been able to see on your own.

It doesn't matter whether that fresh set of eyes is a paid consultant, a mentor or a peer in a similar role at a different company. It just matters that you quickly identify when you have a need for an outside perspective, and bring someone in to help you brainstorm through the problem.

Odds are, an easy solution will be staring you in the face, but you just can't see it.

Related: How to Find the Absolute Right Mentor to Steer You to Startup Success

George Deeb

Entrepreneur Leadership Network® VIP

Managing Partner at Red Rocket Ventures

George Deeb is the managing partner at Red Rocket Ventures, a consulting firm helping early-stage businesses with their growth strategies, marketing and financing needs. He is the author of three books including 101 Startup Lessons -- An Entrepreneur's Handbook.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.