How to Build a Powerful Platform to Secure Your Book Deal Having a traditionally published book can skyrocket your brand and your business. But you'll have to grow your tribe first.

By Wendy Keller

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What could having a large, expansive platform mean for you and your business, your book, your consulting or your speaking career? The short answer: everything! A platform is a large, growing loyal tribe – a group of fans who like and trust you and what you've got to say or sell.

On this episode of "The Business of Thought Leadership" with hosts Michael Palmer & Nicky Billou, I offer comprehensive advice on how to build a platform, whether you are selling a book, trying to leverage social media, launch a podcast or build your brand. I explain how to use your natural gifts and a little elbow grease to build a solid platform.

It doesn't matter what you want to do, it matters that you want to do something that's going to help other people. And the only way to help them is to give them what they want in the package they want it in.

In this episode you'll learn:

  • What the components of a great, sustainable platform are?
  • How to find out what parts of a platform are the best "natural fit" for you – using a free online assessment.
  • The fastest way to get your platform up and growing,
Wendy Keller

CEO and Founder of Keller Media, Inc.

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker, acclaimed book marketing consultant, and branding expert. She is the author of Ultimate Guide to Platform Building (Entrepreneur Press®, 2016) and got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles’ then-second-largest Spanish language weekly, La Gaceta. She works with authors, speakers and business experts to help them build and promote their brands. She founded Keller Media, Inc. in 1989.

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