What a Bunch of Blockheads! Internet Outraged at MetLife Firing Snoopy. It's the great layoff, Charlie Brown. After 31 years of being the insurance company's mascot, MetLife cuts ties with the iconic characters.

By Andrea Hardalo

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Desiree Navarro | Getty Images

It's the end of an era. MetLife yesterday announced that Snoopy and the Peanuts crew would no longer be part of the company's marketing strategy.

"We decided to transform the MetLife brand because our company is undergoing a pretty significant transformation," Richard Hong, senior vice president of global brand and marketing at MetLife, said in an AdWeek article.

The change was brought about after the company found that its consumers were "overwhelmed with the pace of change and are looking for a trusted partner to help them navigate these changes."

"We have great respect for these iconic characters. However, as we focus on our future, it's important that we associate our brand directly with the work we do and the partnership we have with our customers," Esther Lee, global chief marketing officer of MetLife, said in a press release.

MetLife definitely hit the nail on the head with that whole people getting "overwhelmed" with change thing. People all over the internet expressed shock at the firing of iconic character.

You don't have to worry too much about the Peanuts gang. They're getting ready for Halloween.

Andrea Hardalo

Social Media Editor

Andrea Hardalo is the social media editor of Entrepreneur.com. She previously managed social for Scout Media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Woman Goes Viral After Recording Her Disastrous Call With HR After Being Let Go: 'They Tried to Gaslight You'

Brittany Pietsch posted a nine-minute-long clip of her firing from Cloudflare on TikTok, and it went viral. The company's CEO responded on X — and also went viral.

Starting a Business

They Grew Up in a Financially-Challenged Single-Parent Home and Now These Twins Run a Multimillion-Dollar Real Estate Business. Here's How They Turned Hardship Into Inspiration.

How Jeremy and Joshua Mathis overcame adversity and turned their challenging upbringing into a foundation for real estate success.

Thought Leaders

How This Family-Run Company Has Thrived for Five Generations

Marty Ozinga, the CEO of Ozinga, explains the legacy and future of the powerhouse construction materials company.

Business Solutions

Upgrade Your Work Laptop or Computer's OS With Windows 11 Pro, Now for Less Than $25

Outfit your office's computers and laptops with Microsoft's latest OS: Windows 11 Pro.

Marketing

4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance It's Ethical Implications

AI-powered targeted advertising revolutionizes marketing with hyper-personalized promotions. However, ethical and transparency questions hover over this progress.