What a Bunch of Blockheads! Internet Outraged at MetLife Firing Snoopy.

It's the great layoff, Charlie Brown. After 31 years of being the insurance company's mascot, MetLife cuts ties with the iconic characters.

learn more about Andrea Hardalo

By Andrea Hardalo

Desiree Navarro | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

It's the end of an era. MetLife yesterday announced that Snoopy and the Peanuts crew would no longer be part of the company's marketing strategy.

"We decided to transform the MetLife brand because our company is undergoing a pretty significant transformation," Richard Hong, senior vice president of global brand and marketing at MetLife, said in an AdWeek article.

The change was brought about after the company found that its consumers were "overwhelmed with the pace of change and are looking for a trusted partner to help them navigate these changes."

"We have great respect for these iconic characters. However, as we focus on our future, it's important that we associate our brand directly with the work we do and the partnership we have with our customers," Esther Lee, global chief marketing officer of MetLife, said in a press release.

MetLife definitely hit the nail on the head with that whole people getting "overwhelmed" with change thing. People all over the internet expressed shock at the firing of iconic character.

You don't have to worry too much about the Peanuts gang. They're getting ready for Halloween.

Andrea Hardalo

Social Media Editor

Andrea Hardalo is the social media editor of Entrepreneur.com. She previously managed social for Scout Media.

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Marketing

What Is a Brand Personality? Here's How to Develop One.

Connect with your audience on a deeper level by giving and cultivating your brand a personality. Read here how to do so.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

Starting a Business

How to Craft the Best Benefits Package for a Global Workforce

Attract top talent from across the globe with a benefits package that speaks to anyone, anywhere.

Starting a Business

How To Sell on Etsy in 2023: A Comprehensive Guide

Want to start selling your handmade goods online? This article outlines how to start and grow your business using Etsy.