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Why Bombas Never Underestimates the Importance of the Customer The CEO of this charitable sock company talks about the importance of putting yourself in your customers' shoes.

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars speaks with the CEO and co-founder of Bombas, David Heath, whose company concentrates on producing socks and apparel with a charitable structure.

Heath kickstarted the company by researching the current market offerings in the space. He recognized that there was a particular gap in the apparel market: The premium sports category. Heath believed customers involved with extreme and demanding sports like cycling, hiking and running were lacking socks.

From this observation, Heath made a special effort to concentrate on sock product development. Since the company donates one pair of socks for each pair sold, Heath knew he had to design an extraordinary product that will sell.

If he had to give a newer entrepreneur advice it would be to develop focus, create strong company values and always prioritize the customer.

Click the video to hear more.

Related: How This CEO Used His Own Need for a Small Loan to Launch a Burgeoning Startup

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

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Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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