4 Words That Reinforce the Gender Gap at Work Backhanded compliments rooted in outdated perceptions are another subtle restraint on women rising at work.

By Debrah Lee Charatan

Opinions expressed by Entrepreneur contributors are their own.


Though better than it's ever been, being a working woman is far from a cakewalk. While big issues, like sexual harassment, still exist in the workplace despite great progress, it's often smaller issues that slip under the radar, and keep the glass ceiling intact.

One of the ways in which sexism lingers in the workplace is in the language used to describe women - both positive and negative. While not always insidious, gendered terminology is worth paying attention to. The subtle charge of linguistics can help us understand why double standards exist and how to challenge them.

It's my goal to celebrate how far women have come in the corporate world. It has been a long time coming and our successes have been earned. Regardless, we can all pay better attention to the ways in which word choice can either hold us back, or boost us forward. Here's four words we should be more careful with when describing women in the workplace.

1. Bossy.

You might remember the Ban Bossy movement, sponsored by Sheryl Sandberg and the Girl Scouts, which made headlines -- and ruffled feathers -- in 2014. The campaign points out that bossy is a word almost exclusively reserved for women, often used to chastise young women and girls. The campaign recommends bossy be replaced with "executive leadership potential." Though this may sound silly in a school room scenario, it makes perfect sense in the workforce.

Since men are in leadership positions more often than women, behavior that might read bossy in a woman doesn't come across abrasively in a man. In fact, it may land him a promotion. A woman who is viewed as assertive may also excel, but she may just as easily earn a reputation for being difficult.

Having women in leadership positions has proven important time and time again, so we should all aim to recognize leadership potential in women rather than writing them off as bossy.

Related: Overcoming Unconscious Bias Is Key to Building an Inclusive Team

2. Whip-smart and bright.

It's not necessarily bad to be described as "whip-smart" or a "bright young thing," but it's not all that great either. When used, the implication is that the women in question is smart, but smart in a youthful, starry-eyed, unprecedented way.

A Slate article traces the youth of "bright young thing" and similarly gendered compliments throughout history.

According to Slate, from the 19th century up through the '20s, the "bright young thing" designation connoted naiveté and superficiality as much as charisma or promise.

In short, these terms' historic use as a gendered and backhanded compliment might cause us to consider more empowering alternatives.

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3. Brave and ambitious.

Ambition and bravery have been considered male traits for as long as there have been heroes, villains and wars. In the workplace, though, they are more often assumed in men than used as descriptors - as they are for women. For example, women might be called brave for speaking up in a boardroom or for being working mother.

The word ambitious can signify that women who desire power are outliers among their sex. Depending on the context, it can also be loaded with implications about what they prioritize in their professional and personal lives - a criticism rather than a compliment. Many women, including Madonna, have spoken out about the term ambitious being used in this way.

Women may indeed be brave, but no more or less than men in the same situations. If we want female workers to excel, we should hold them to the same standards as men, who are encouraged to be aggressive. But most of all, we shouldn't use these words to penalize women for working hard.

Related: Machine Learning Needs Bias Training to Overcome Stereotypes

4. Emotional.

A perception that persists in the workplace is that women's emotions are a dangerous thing that interfere with her leadership ability. This kind of thinking underscores the importance of emotions in the workplace. Along with reasoning, emotional intelligence (EI) is a critical skill and not necessarily a gendered one.

Nonetheless, people are quick to undermine women's decisions based on arbitrary assumptions about hormones or even the sound of her voice. Women are often chastised for their vocal tendencies - be it upspeak, vocal fry or shrillness. On a similar note, a Fortune study found women were 17 times more likely to be described as abrasive than men.

It would be more productive to examine women's message, talent and work instead of letting assumptions about her emotional state cloud our judgement. To discount her for not sounding, or looking, pleasing is even worse.

When it comes down to it, I have the utmost confidence that women will continue to progress across all industries - one step at a time. They'll dodge the damage of these words if they need to, but it's in everyone's best interest if we choose words more carefully to forge a cleaner path for all.

Debrah Lee Charatan

Real estate entrepreneur and philanthropist

Debrah Lee Charatan is a real estate veteran and philanthropist with nearly 40 years of industry experience. Charatan is the president of BCB Property Management Inc., a full-service multifamily and mixed-use real estate firm in New York City. 


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