Discovering of Brain's GPS Takes Home Nobel Prize in Medicine John O'Keefe, Mary-Britt Moser and Edvard Moser discovered place and grid cells, which help us navigate space and build mental maps of our surroundings – a major breakthrough for Alzheimer's research.

By Carly Okyle

Opinions expressed by Entrepreneur contributors are their own.

The Nobel Prize in medicine has been awarded to spouses May-Britt and Edvard Moser from Norway, 51 and 52 respectively, and John O'Keefe from New York, 75, for their work on understanding how the brain locates itself in space using an "inner GPS" made up of place cells and grid cells. O'Keefe will receive half of the award -- valued at $1.1 million in U.S. currency -- while the Mosers will split the other half.

The research spans more than four decades. O'Keefe, who teaches at University College London, discovered "place cells" in 1971 when he noticed that specific nerve cells in a rat's hippocampus -- the area of the brain where that long-term memory and spatial navigation are located -- were activated when the animal entered a room. Another part of the brain became active with firing neurons when the rat entered a different room. According to, "O'Keefe discovered that certain nerve cells were activated when the animal assumed a particular place in the environment. He could demonstrate that these "place cells" were not merely registering visual input, but were building up an inner map of the environment…. Therefore, the memory of an environment can be stored as a specific combination of place cell activities in the hippocampus."

Then, in 2005, the Mosers discovered a different type of nerve cell that they named a "grid cell" while working at the Norwegian University of Science and Technology in Trondheim. These cells create a coordinate system in the brain, similar to longitude and latitude lines on a map. This coordinate system allows "for precise positioning and pathfinding." The place cells and grid cells work together to navigate through space and determine position.

Related: Is Your Brain Limiting Your Entrepreneurial Success?

O'Keefe, told the BBC that he was in shock to receive the award, but his protégé Dr Colin Lever, was not surprised at all, telling the BBC that his mentor had "created a cognitive revolution" because the cells "form part of the spatiotemporal scaffold in our brains that supports our autobiographical memory."

Rob Stein from NPR explained that this discovery has some far-reaching implications. "It really opened up whole new areas in how our brains work in creating things like memory and planning," he said.

The Nobel committee acknowledges that these cells are often affected in disorders that affect the brain, such as Alzheimer's disease and dementia, which might be why people with these illnesses have a difficult time recognizing their surroundings. The committee said, "A better understanding of neural mechanisms underlying spatial memory is therefore important and the discoveries of place and grid cells have been a major leap forward to advance this endeavour."

Related: The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Carly Okyle

Assistant Editor, Contributed Content

Carly Okyle is an assistant editor for contributed content at

Editor's Pick

Related Topics


Discover Your New Favorite Show or Movie with This App, Now $39.99 for Life

Think of this app as your very own, personalized guide to streaming film and TV.


Upgrade Your Tech with $200 Off a MacBook Pro

If you're in the market for a new laptop, then you won't want to miss this deal.

Growing a Business

Serial Entrepreneur Turned VC Reveals 4 Numbers You Need to Know to Scale Your Company

If you're looking to attract investment or simply seeking to scale your business, there are four key numbers you should use as your guiding light.

Business News

McDonald's Is Making a Major Change to Its Burgers in 2024

The beloved Big Mac will also be getting a big makeover.

Thought Leaders

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.