Harnessing the Power of AI: 5 Game Changing Tactics for Small Businesses How you can use AI to save time, money, and energy across the entire spectrum of your business.

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Mawer Capital

In an era where digital innovation dictates success, Artificial Intelligence (AI) stands out as a revolutionary force. The global AI market, already valued at over $136 billion, is on a trajectory to expand by over 13 times in the next seven years. With projections showing that 97 million people will work in the AI sector by 2025, and an expected contribution of $15.7 trillion to the world's GDP by 2030.

AI is not just a technological advancement; it's a business imperative. Thought leaders like Gary Vee and celebrity marketer Rudy Mawer are continually talking about how it will create a massive ripple in the industry.

And these aren't the only two; thousands of entrepreneurs are jumping on the A.I. bandwagon, even major visionaries like Mark Cuban agree, saying several years back that he predicted the world's first trillionaire would likely emerge from this domain.

In today's article, we invited Rudy Mawer, who's already hosted 8 large A.I. events to over 10,000 entrepreneurs to break down everyday uses of A.I. for personal brands, small businesses, ecom brands or anyone marketing online.

I'll share his guidance, in his own words, below.

Revolutionizing Copywriting and Content Creation

Imagine slashing your copy team from seven to just one, saving up to $400,000 annually. This isn't a far-fetched scenario but a reality made possible by AI for Rudy's business.

In the realm of digital marketing, copywriting is a very expensive yet vital skill. Luckily, AI tools are now capable of crafting winning ads, comprehensive landing pages, and compelling email campaigns in less than an hour that match the $100,000 salaried copywriters he used to have in his team.

For instance, he is now generating entire books, social content or full YouTube videos in mere minutes, a task that previously consumed tens of hours. AI's efficiency in content creation is not just a time-saver; it's a game changer.

AI in Design and Marketing

Beyond content creation, AI is redefining design and marketing. It's about creating attention-grabbing product descriptions and optimizing email campaigns and landing page copy for higher conversions. The magic of AI lies in its ability to let you test fast, and also learn and suggest improvements from past winning campaigns, ads, headlines, etc. This results in significantly enhanced marketing efficacy speed - a key element for any entrepreneur.

Real-life applications have demonstrated marked improvements in engagement for Rudy and many of his students, one student named Kyle Ely used Rudy's A.I. method to generate his email campaign and did over $100,000 - a number that was unimaginable for him before.

Video Production and Social Media Management

The future of marketing is intricately linked to social media and content creation, and AI is the key player in this arena.

What once required a $30,000 per month investment in video and creative teams is now accessible at your fingertips states Rudy.

AI aids in editing videos, crafting viral social media content, and even replacing voice and hand movements in videos, as showcased by several celebrity clients.

Moreover, AI facilitates the creation of faceless videos, expanding the scope of content production. Here's an example of A.I. Rudy, an entire video made by Rudy's team, without him, and even translated into multiple languages.

Broadening the AI Application Spectrum

The power of AI doesn't stop there. AI's versatility extends to customer service through dynamic chat and virtual assistants, enhancing user engagement and response times.

In sales and marketing, AI-powered tools analyze customer data, enabling targeted and efficient marketing campaigns. Additionally, AI-driven chatbots are not just for customer engagement; they're also pivotal in lead generation and setting up quality appointments, a critical component in sales success.

AI for Financial Management, Sales, and Personalization

AI is even breaking through in the financial management realm, showing great capability for data analysis, report generation, and fraud detection. It's a tool that small businesses can leverage for tasks ranging from spreadsheet management to securing transactions.

In sales, AI can enhance customer interactions, qualifying leads before they reach sales representatives and even cold call and perform an entire AI sales call - in your voice!

Lastly, Personalization, as demonstrated by large platforms like Amazon and Netflix, is another frontier where AI excels, offering tailored user experiences that drive engagement and loyalty based on what they watch/consume/view.

The Time Is Now For AI

For small businesses with fewer than 50 employees, AI is not just an option; it's a necessity for leveling the competitive playing field. In 2 years, everyone will be using this, so get ahead while you can at this time of golden opportunity.

It empowers these businesses to perform at a scale and efficiency previously reserved for larger corporations, so the solo entrepreneur can get a head, and finally make traction in their brand in a few weeks, instead of a few years!

As we step into the future, AI stands as a vital asset for businesses keen on thriving in the ever-evolving digital landscape.

To learn more, join us as Rudy hosts a free live AI training on 12/14 at 3:30 PM EDT. You can register here. Can't make it live? All registered attendees will receive a link to the recording.

About Rudy Mawer

Rudy is one of the most famous business influencers and celebrity marketers in the world with his famous red brand, with over 1 million followers, 200 + stages as a Keynote speaker, TV shows and news interviews along with a top marketing podcast "Living The Red Life". After 10+ years growing brands online, Rudy now works with Fortune 500 brands and major A-list celebrities to advise, consult and build out their social media strategy, online digital social ad strategy, and help with branding and positioning to scale online.

His clientele and business partners includes major billion $ brands and many A-list partners such as Floyd Mayweather, Les Brown, Kevin Harrington, Olympians, NFL Super Bowl Champions, Hollywood stars and more. He's helped over 40,000 companies grow, is often interviewed in magazines such as Forbes, Inc, Entrepreneur and currently runs a 100 employee company that was awarded the Inc 5000 this year and has board members and partners including Kevin Harrington from Shark Tank.

Terry Rice

Entrepreneur Staff

Business Development Expert-in-Residence

Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and Managing Director of Growth & Partnerships at Good People Digital; an agency that provides marketing and monetization solutions for entrepreneurs. He writes a newsletter about how to build your business and personal resilience and personal brand in just 5 minutes per week and created a revenue optimization checklist to help you multiply your income potential. 

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