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How to Build a Mindset That Will Keep You Inspired, No Matter What Kathleen Griffith, founder and CEO of Grayce & Co, talks about her approach to setting performance goals.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Kathleen Griffith, founder and CEO of Grayce & Co, shares her thoughts on:

  • The positive impact that one of Nike's marketing campaigns had on her future [2:25].
  • Why her goals for the first year of a business are always performance-based [4:22].
  • Why you should research risk-takers in order to embrace fear as a business leader [16:10].

Related: You Can't Learn to Fly If You Don't Jump
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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