Identifying a Good Problem

Cliff Obrecht, the co-founder and COO of Canva, talks about the company's journey to becoming a global success with more than 50 million users and how collaboration has become a major part of the design process.

learn more about David Meltzer

By David Meltzer •

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Cliff Obrecht, the co-founder and COO of Canva, shares his thoughts on:

  • How his wife and co-founder was able to identify some of the shortcomings in the traditional way of doing graphic design [0:51].
  • Why it is important to view your free products as a marketing channel [5:04].
  • How not wanting to work with jerks led to Canva being one of Australia's top places to work [7:28].
  • The cofounders' simple, two-step plan for the future of Canva [17:00].

Related: This FC Barcelona Soccer Player Explains Why His Mindset Helps Him Achieve (and Score) Goals
David Meltzer

Entrepreneur Leadership Network Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Related Topics

Leadership Problem Solving Video Entrepreneur Network

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Use These Words and Gestures to Impress Your Boss
Everything You Need to Know About Franchise Law
The Top 2% Swear By This Negotiation Tactic Most People Overlook

Most Popular

See all
Travel

6 Secret Tools for Flying First Class (Without Paying Full Price)

It's time to reimagine upgrading. Here's how to fly first class on every flight, business or personal.

By Mike Koenigs

Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.

By Amanda Breen

Growing a Business

This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.

Childhood friends and Harvard grads Laura Schubert and Lillian Tung launched Fur to address the problem no one was talking about.

By Amanda Breen

Business News

'Crying Northwestern Kid' Turned His Viral Fan Moment Into a Successful Harvard Admissions Essay. He Says the Experience Taught Him About Empathy.

Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga during March Madness when he became a meme.

By Tyler Lauletta

By Gabrielle Bienasz

Franchise

How to Bring Your Franchise to the Next Level With Marketing Automation

With the impacts of inflation and associated costs of running a business, automation is a powerful solution for streamlining a positive guest experience and overall marketing.

By Stephen Gould