Ken Burns on ChatGPT: 'It's Artificial. I Can Inflate a Doll For You If You Need That Too.' We spoke with the filmmaker and historian at American Prairie's 2023 Ken Burns American Heritage Prize ceremony about the past and future of big ideas.

By Dan Bova

Light of Blue Photography

Since 2017, the American Prairie has hosted the Ken Burns American Heritage Prize ceremony, honoring people whose life and work have "advanced our collective understanding of America's heritage and the indomitable American spirit."

Following the presentation of the 2023 award, which was given to Kristine McDivitt Tompkins, the former CEO of Patagonia, Inc. and current president and co-founder of Tompkins Conservation, Burns spoke with Entrepreneur about powerful ideas, the need for conservation, and his thoughts on the new wave of AI-generated content.

Related: Former CEO of Patagonia Dishes Out Blunt Advice to Aspiring Entrepreneurs: 'Just Freaking Decide to Do Something'

On the power of ideas

"In government and society, there are good ideas and bad ideas. It is incumbent upon us, in the face of despair and grief, to continually put the better ideas out there because the bad ideas travel very, very quickly and people can be very susceptible to accepting them as truth."

Related: Ken Burns on the Process That Geniuses Like Steve Jobs Use to Achieve Success

On preserving America's landscape

"Acquisitive people look at a river and think, 'dam.' They look at a beautiful stand of trees and think 'board feet.' Or they look at a canyon and wonder what minerals can be extracted from it. And then there are other people who sort of are a bulwark against that, that sort of puts something up that says no. We can set aside a little bit — and it is not losing, it's actually winning. Wallace Stegner called the National Parks America's best idea, right? And if you think the best idea is in the Declaration of Independence, however fraught that was, it's applying the Declaration of Independence to the landscape for the first time in human history. Land is set aside for everybody, for all time. All of us here are the owners of some of the most spectacular landscapes in the world. And that's a good thing."

On if he has been tempted to type "make a 12-hour-long documentary" into ChatGPT

"No. No, no, no, no. It's artificial, remember? It's not good for you. It's not real. You know, I can inflate a doll for you if you need that, too."

Related: Ken Burns Talks About Leadership, Productivity and Achieving Immortality Through Storytelling

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Money & Finance

How Much Money Do You Need to Retire Comfortably in Your State? Here's the Breakdown.

Regardless of where you spend your golden years, it pays to be realistic about the cost of living.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Growing a Business

5 Things You Need to Stop Doing as a Solopreneur

Here are five common mistakes solopreneurs make and how to avoid them.

Money & Finance

Turn Simple Ideas Into Never-Ending Paychecks With This Low-Effort Passive Income Strategy

A micro-hustle lets you build once, sell forever and earn money while you sleep.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Cryptocurrency / Blockchain

Why Gold and Bitcoin Are the Go-To Safe Havens in 2025

With central banks stockpiling gold and investors turning to Bitcoin, entrepreneurs must rethink how to preserve value amid rising inflation, trade wars and fiat instability.